Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
01.17.2011  
 

Domestic Wines Up 6% at Retail in 2010

Off-premise sales revenue reached $4.4 billion at major stores

 
by Jim Gordon
 
 
wine sales
 
 

San Rafael, Calif.—Wine sales at major food and drug stores ended 2010 on the same positive trajectory it had been following all year. Domestic table wines grew 6% in dollar sales over 2009 for the four-week period ending Jan. 2, 2011, and the same 6% applied to the 52-week performance.

Domestic table wines from each four-week sales period in 2010 beat the same four-week period of 2009, according to check stand scan data from the Symphony IRI Group. Dollar sales for 52 weeks reached $4.4 billion as volume sales grew 4.8% to 66 million cases. The average price per 750ml rose $.07. The overall market for wine was not quite so robust, however. Imports muddled through 2010 with flat sales and shrinking prices per bottle. 

$20-plus wines grew 20%

The highest priced domestic wines sold $149 million and grew at 20% in dollars over 52 weeks. This $20-plus segment enjoyed the highest growth rate of all other domestic categories except one: box wines at the equivalent of $3.50-$4.99 per 750ml.  These grew at 24% from a relatively small base to $88 million in sales.

The largest price segment of domestic wines, $5-$7.99, grew at a slower pace, 4%. With more than $1 billion in sales it was a bigger mountain to move.

wine sales
 
 

Especially encouraging to Doug Goodwin, SIRI's VP of client insights for beer, wine and spirits, was that the sales growth of domestic wine came along with higher prices. "We heard about price cuts, but for the 52 weeks overall prices were up.  By the end of the year the average 750ml bottle was 7 cents higher than a year ago. The deep discounting was in imports." Dollar sales and volume sales for imports were flat, while the price per 750ml shrank $.04.

Washington up 5%, Oregon 12%

Washington wine grew at 5% but lost $.02 in average price per 750ml. Oregon was in third place among states at the stores measured, and increased its sales 12% in dollars, along with a notable price decline of $.22 per bottle. California wine accounted for 70% of all sales of table wine.

Among the major varietal categories in 750s, both domestic and imported, red blend/Meritage wines grew the fastest over 52 weeks, at 18%. Fume/Sauvignon Blanc was next in growth, at 12%, while Pinot Noir was third at 11%. The news remained depressing for Syrah/Shiraz producers. These wines in 750s dropped 10% in dollar sales through 2010.

 Looking closer at the four-week period through Jan. 2, it was the best holiday period in four years for the $20-plus segment.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
October 2014 $570 million
6%
$7,775 million
6%
October 2013 $539 million $7,342 million
     
Direct-to-Consumer Shipments » Month   12 Months  
October 2014 $284 million
18%
$1,751 million
13%
October 2013 $240 million $1,556 million
     
Winery Job Index » Month   12 Months  
October 2014 139
6%
226
18%
October 2013 131 192
     
 
MORE » Released on 11.13.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • November 16-23
     
    San Diego Bay Wine + Food Festival
     
  • November 19-23
     
    Flavor! Napa Valley
     
  • November 24-25
     
    World Bulk Wine Exhibition
     
  • December 2-4
     
    Vinitech Sifel in Bordeaux
     
  • MORE »
 

READER COMMENTS
 
Article: Kluge Saga Continues in Virginia »
 
Not everybody likes Pat Kluge, but she and Moses built a first class winery /...
Reader: Josh Moser
 
Article: Canada Adapts to Kegged Wines »
 
I am a wine agent in Manitoba & there certainly are kegs of cider here....
Reader: Guest
 
Article: What's Your Winery's IP Worth? »
 
If you would like more information on this seminar please visit The Seminar Group's website....
Reader: Danielle Bingham
 
Article: DtC Is Lifeblood of Wineries, Banker Says »
 
Seems like another locical option would be to have more small niche distrbutors. Consolidation of...
Reader: Guest
 
Article: Tasting Wine From PD-Resistant Grapes »
 
Congratulations Andy! Lots of grapebreeders and southern growers will be looking through the catalogs. i...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Salesperson/Sales Mana...
 Chicago, IL
Sales and Marketing
 Regional Manager, Mo/K...
 St.Louis Or Kansas City, Mo. (Virtual), MO
Sales and Marketing
 Production Enologist
 Santa Rosa, CA
Winemaking and Production
 Tasting Room Associate
 Angwin, CA
DTC, Tasting Room and Retai
 Viticulturist 1 (Grape...
 Modesto, CA
Winemaking and Production
 Assistant Winemaker
 Healdsburg, CA
Winemaking and Production
 Cellar Worker 3
 Napa, CA
Winemaking and Production
 Market Sales Manager
 San Diego, CA
Sales and Marketing
 Pernod Ricard Retail A...
 Cheyenne, WY
Sales and Marketing
 Sales Consultants
 Fairfield & New Haven Counties, CT
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.