Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
03.04.2011  
 

Cupcake Wines Ranked No. 1 in Momentum

Symphony IRI names top 30 wine brands in retail sales performance

 
by Jim Gordon
 
 

San Rafael, Calif.—The Symphony IRI Group ranked California’s Cupcake Vineyards the No. 1 brand in its annual Top 30 Momentum Table Wine Brands analysis. Cupcake is a relatively new brand of The Wine Group, which markets several Cupcake varietals as “sweet treats” for less than $11 retail. This is Cupcake’s first appearance in the Top 30.

Other California wine brands took places two through 10 in the Top 30, with Ménage à Trois from Trinchero as No. 2 and Barefoot from E. & J. Gallo as No. 3. Symphony IRI (SIRI) picks the Top 30 Momentum Table Wine Brands from the leading wines sold off-premise at major food and drug stores, weighing 10 measures of sales performance in 2010 to calculate the rankings.

Symphony IRI
 

In all, 25 of the Top 30 brands came from California, while one was from Washington (Chateau Ste. Michelle) two from Italy, one from Germany and one from Argentina.  Alamos from Argentina is an import of E. & J. Gallo, and ranked highest of the imports at No. 11.

All of the Momentum brands experienced strong incremental sales growth, according to Susan Minarich, SIRI’s manager of client solutions for beer, wine and spirits, the analyst who assembled the rankings. Many also posted healthy distribution gains, but she observed that for many of the top 30 brands, pricing was generally lower compared to 2009.

The Top 30 Table Wine Momentum Brands accounted for 30% of table wine dollar sales and 33% of volume sales in the major food and drug stores nationwide that SIRI measures via checkstand scan data. The brands also represented 53% of net category dollar growth and 43% of net volume growth at the brand level.

Minarich observed that 14 of the 30 Momentum brands came from the under-$8 and inexpensive box price segments, while the remaining 16 came from the $8-plus price tiers. Within any single price segment, the largest number of Momentum brands (nine) came from the $8-$10.99 price tier.

Suppliers of Top 30

Of the Top 30 Momentum brands, the top two suppliers own seven each: E. & J. Gallo (70 million cases) and Constellation Wines U.S. (10.2 million cases). The 58-million-case Wine Group owns four.

Constellation made the biggest leap from last year’s Top 30, adding five brands to its 2009 total. In 2009 Gallo had five brands in the top 30.

Symphony IRI
 

Top 10 new brands
In a companion ranking of 2010 Top 10 New Table Wine Brands, a low-priced Argentine wine, Aconga, ranked No. 1 with $1.9 million sales in 37 weeks since it was introduced. Second was a German brand, Sonnenband, which sold $1.7 million in just 14 weeks of 2010. Paluzzi, a Moscato imported from Italy, made No. 4 with a mere nine weeks in the U.S. market.

“In the new wines category, the story in 2010 was the import invasion, with eight of 10 brands coming from abroad,” said Doug Goodwin, SIRI’s vice president of client insights for beer, wine and spirits. “Compare that to 2009, when the new brands list was dominated by California wines with seven brands. We should also point out that in 2009, seven of the top 10 brands were priced above $8. This year, eight brands were priced below $8.

“Domestic suppliers would be well advised to keep a close eye on the performance of low priced imports moving into 2011,” Goodwin told Wines & Vines.

The criteria
To qualify for the 2010 Top 30 Momentum Table Wine Brands, labels needed a minimum of 100,000 9L cases sold in SIRI’s category of Total U.S. Food and Drug Stores for 52 weeks ending Jan. 2. This meant 105 brands were considered for inclusion. The following measures were selected for the criteria of the brand ranking:

1. Volume sales
2. Volume sales—actual change from a year ago
3. Volume sales—percentage change from a year ago
4. Volume share of price segment change from a year ago
5. Incremental volume sales
6. Incremental volume sales—percentage change from a year ago
7. Dollar sales—actual change from a year ago
8. Dollar sales—percentage change from a year ago
9. Incremental dollar sales—percentage change from a year ago
10. Average price per 750ml volume sales

SIRI ranked brands for each measure (high to low) and awarded points based on 2010 sales performance. Points received across each measure were added for a sum total by brand, resulting in the final point total. Brands were ranked in descending order of total points to determine the final 2010 Top 30 Momentum Table Wine Brands.

 

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
February 2015 $643 million
7%
$7,954 million
5%
February 2014 $601 million $7,560 million
     
Direct-to-Consumer Shipments » Month   12 Months  
February 2015 $132 million
4%
$1,823 million
14%
February 2014 $126 million $1,598 million
     
Winery Job Index » Month   12 Months  
February 2015 275
26%
238
16%
February 2014 219 206
     
 
MORE » Released on 03.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • April 17
     
    Newsom Grape Day
     
  • April 17-19
     
    Earth Day Food & Wine Festival
     
  • April 21
     
    Ahead of the Curve
     
  • April 25-27
     
    World Wine Meetings America
     
  • MORE »
 

READER COMMENTS
 
Article: Is Organic Grape Growing Possible in the East? »
 
Some Long Island, NY, vineyard farmers are already using nearly organic methods. They have worked...
Reader: envcat
 
Article: Loosening AVA Regulations »
 
When I see 'Napa Valley'on a wine label, it doesn't only suggest the flavors I...
Reader: Guest
 
Article: Loosening AVA Regulations »
 
I should be able to live in MA, buy Napa, CA grapes, truck them across...
Reader: Guest
 
Article: The Stark Disparity in Critical Tastes »
 
The disparity is all well and good for consumers. More opinions and a kind of...
Reader: Guest
 
Article: Commercial Teaching Winery for the Midwest »
 
Please visit www.lakemichigancollege.edu/wine for more information about the program.
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Pt - Tasting Room Asso...
 Newberg, OR
DTC, Tasting Room and Retai
 Events Manager
 Sonoma, CA
Sales and Marketing
 Harvest Intern
 Healdsburg, CA
Cellar, Lab and Production
 Waterfowl Winery Lab M...
 Hopland, CA
Cellar, Lab and Production
 Viticulture Internship
 Napa, CA
Vineyards
 2015 Harvest Interns
 Carlton, OR
Cellar, Lab and Production
 Associate Visitor Cent...
 St. Helena, CA
DTC, Tasting Room and Retai
 Visitor Center Server
 Napa, CA
DTC, Tasting Room and Retai
 Administrative Assista...
 Portola Valley, CA
General Administration and
 Job Fair - Madrone Vin...
 Glen Ellen, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.