Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
03.16.2011  
 

Oregon Wineries Romance New York

50 vintners pour Pinot and other wines for trade and consumers

 
by Peter Mitham
 
 
Oregon wine New York City
 
New York, N.Y. —Residents of the Big Apple got a taste of Northwest fruit during a recent expedition to showcase the bounty of Oregon—and Willamette Valley wineries in particular.

“We brought fresh Dungeness crab with us, we brought mushrooms with us, we brought great wine with us, we brought a lot of great energy with us,” said Lynn Penner-Ash, winemaker and a principal of Penner-Ash Wine Cellars in Newberg, Ore.

Winemakers from 50 wineries participated in what was billed as an “Oregon Wine Flight to New York” Feb. 14-15. The events included a trade tasting that drew 300 participants, a 350-strong consumer tasting and a dinner for consumers showcasing Penner-Ash and two other wineries.

The dinner attracted 65 people (and many more enquiries) and capitalized on the romance and experiences people associated with the state.

Oregon wine New York City
 
New York wine enthusiasts sample Oregon wines at the Oregon Wine Flight to New York event.

Personal invitations
“A lot of people had come who had visited out here in Oregon wine country, and we all used our personal mailing lists and such to mail a personal invite to them,” Penner-Ash said. “(They) were excited to be there and excited to see another taste of Oregon, because they had just been out last summer, and whatever their experience, they were just enjoying and reliving their experiences.”

While the group’s awareness of Oregon was already well established, Penner-Ash said people seemed willing to taste more than Pinot Noir. She brought a Syrah, for example, and received good feedback—and not necessarily because it was the only one present. Many people were asking good questions about the wines and, in Penner-Ash’s opinion, showed a rare level of engagement.

It suggested that discussions at the Oregon Wine Industry Symposium a week later regarding the dominance of Pinot Noir in Oregon and the relationship between the two on the national stage is complex. Oregon may be known for Pinot Noir, but if Pinot Noir’s fortunes falter, do Oregon’s, too?

“There’s so many market factors going on right now in this strange world. We like to draw conclusions, but we take them all with a grain of salt,” Penner-Ash remarked to Wines & Vines.

New York is the state’s second-biggest market, but the past two years have seen wine sales in the city mirror the economy’s trajectory.

More than one grape variety

Consumer response to Willamette Valley wines has been solid, added Sue Horstmann, executive director of the Willamette Valley Wineries Association. The reputation of the state’s Pinot Noir boosts the fortunes of her association’s wineries, but she said the state’s other producers are showing that there’s more to the state than just one grape variety.

Approximately 80% of the wineries on the New York trip were pouring Pinot Noir, but the reputation of that grape is attracting attention to the state from which everyone can benefit.

“Whatever we do to bring attention to the wines of Oregon, it’s good for everybody,” Horstmann said. “When people in New York discover our Pinots, they discover more about the state and they come to visit here. They will have opportunities to taste other varietals and go to other regions.”

And, as Penner-Ash discovered, when people visit Oregon, they’re left hankering for more of what they discovered when they return home. “There’s a lot of romance around Oregon. People are somewhat envious of our experiences here,” she said.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
January 2015 $623 million
7%
$7,912 million
5%
January 2014 $583 million $7,514 million
     
Direct-to-Consumer Shipments » Month   12 Months  
January 2015 $75 million
-3%
$1,818 million
15%
January 2014 $77 million $1,584 million
     
Winery Job Index » Month   12 Months  
January 2015 259
26%
233
15%
January 2014 205 203
     
 
MORE » Released on 02.13.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • March 2-5
     
    Decouvertes en Vallee du Rhone
     
  • March 4
     
    Innovation + Quality
     
  • March 4-6
     
    Michigan Wine & Grape Conference
     
  • March 12
     
    Central Coast Insights
     
  • MORE »
 

READER COMMENTS
 
Article: Scurlock joins wine hall of fame »
 
Congratulations David!
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
I guess my first question would be why is there a three tier system to...
Reader: Guest
 
Article: Wine on the Rocks »
 
Great potential! Mineralities are sought after and can be found in these rock formations with...
Reader: Bruce Coulthard
 
Article: 90% of U.S. Consumers Can Buy Wine Direct »
 
You say that 90% of the consumers can buy wine direct. Really? In most cases...
Reader: Guest
 
Article: Wineries Cautioned About Internet 'Ads' »
 
It is an unfortunate fact that the regulations have no understanding of modern technology and...
Reader: Paul Mabray
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Production Financial A...
 St. Helena, CA
Finance
 Sales Representative O...
 San Pedro, Long Beach, Lakewood And Cerritos, CA
Sales and Marketing
 Vineyard Manager
 Santa Rosa, CA
Vineyards
 Enologist-Assistant Wi...
 Mendocino, CA
Winemaking and Production
 Assistant Winemaker
 Sebastopol, CA
Winemaking and Production
 Hospitality Specialist
 Napa, CA
DTC, Tasting Room and Retai
 Tasting Room Sales Ass...
 Woodinville, WA
DTC, Tasting Room and Retai
 Public Relations Senio...
 New York, NY
Sales and Marketing
 Tasting Room Host & Sa...
 Sebastopol, CA
DTC, Tasting Room and Retai
 Production Manager Pos...
 Calistoga, CA
Winemaking and Production
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.