Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
01.17.2012  
 

High-Priced Wines Hottest in December

Domestic varietals at $20-plus increased 26%; all domestics grew 8%

 
by Jim Gordon
 
 
Symphony IRI SIRI
 
Symphony IRI SIRI
 
San Rafael, Calif.—Domestic table wines priced at $20-plus grew faster than any other bottled wine category during December. They beat the year-ago figure by 26% and reached $24.7 million in revenue at major U.S. food and drug stores. During the previous 52 weeks, the growth rate in this price category ran even higher, 29%, totaling $191 million in sales.

The price-point of $20-plus is the highest that Symphony IRI (SIRI) breaks out when analyzing check stand scan data from stores. While there is a tendency to think that this category’s hot growth reflects a recovery from the recession and bank crisis of 2008, the numbers don’t bear that out. High-priced wines recovered immediately in 2009 and then grew to new heights in both 2010 and 2011.

Domestics hit $4.69 billion

Domestic table wines at all price-points grew 8% over a year ago in the four weeks ending Dec. 25, 2011, according to SIRI, a Chicago-based market research firm. Sales reached $448 million over four weeks, and $4.69 billion over 52 weeks, a 7% annual growth rate.

Among varietal table wines selling for $20-plus in both domestic and imported categories, Cabernet Sauvignon had the highest 52-week sales at $64.5 million, while also increasing at the second-highest rate of the 10 most popular varietals, 35%. Pinot Noir continued to grow the fastest. Its sales expanded by 43% and reached $22.4 million.

Merlot is up 12%

Chardonnay is the second-biggest varietal in dollars at $20-plus, and it grew at a very respectable 18%, while even supposedly boring Merlot went up by 12%. Syrah/Shiraz may be shrinking by double-digits at other price-points, but the high-end wines grew 16% over 52 weeks. Remember red Zinfandel? Its sales were only $7.5 million over 52 weeks, but this was a nice increase of 26%.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
June 2014 $562 million
5%
$7,549 million
6%
June 2013 $535 million $7,094 million
     
Direct-to-Consumer Shipments » Month   12 Months  
June 2014 $87 million
17%
$1,669 million
11%
June 2013 $74 million $1,510 million
     
Winery Job Index » Month   12 Months  
June 2014 300
34%
220
21%
June 2013 224 182
     
 
MORE » Released on 07.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Wines & Vines
Packaging Conference
 
Learn More »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • July 21-22
     
    BC Enology & Viticulture Conference
     
  • July 24
     
    Fresno Food Expo
     
  • July 24-27
     
    Taste our Terroir
     
  • July 25-27
     
    International Pinot Noir Celebration
     
  • MORE »
 

READER COMMENTS
 
Article: Wineries May Lose Internet Domain Dispute »
 
All these arguments could be levied by any industry associated with any gTLD, new or...
Reader: Doug Barnett
 
Article: Wineries May Lose Internet Domain Dispute »
 
Do brands get hijacked now? Even though .wine does not yet exist, are there false...
Reader: Larry Chandler
 
Article: Resistant Weeds Threaten Vineyards »
 
Roundup is not benign. It does not always break down in a day or two...
Reader: Robert Rex
 
Article: Resistant Weeds Threaten Vineyards »
 
Mitigating water use in the vineyard in the first place is also an applicable tactic....
Reader: Guest
 
Article: Resistant Weeds Threaten Vineyards »
 
Having managed vineyards that have used both approaches, I would say that a diverse approach...
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2014 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Wine Mgmt & Full-Time
 Baltimore County, MD
Sales and Marketing
 2014 Harvest Intern
 Sherwood, OR
Winemaking and Production
 General Cellar Worker
 Sonoma, CA
General Administration and
 Enologist
 Healdsburg, CA
Winemaking and Production
 National Distribution ...
 San Francisco, CA
Sales and Marketing
 Delivery Driver
 Napa, CA
General Administration and
 Guest Services Assista...
 Woodinville, WA
DTC, Tasting Room and Retai
 Tasting Room Manager
 Kenwood, CA
DTC, Tasting Room and Retai
 Harvest Cellar Intern
 Hopland, CA
Winemaking and Production
 Visitor Center Busser/...
 Rutherford, CA
DTC, Tasting Room and Retai
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.