Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
03.28.2012  
 

Cupcake Repeats as No. 1 Momentum Wine

Barefoot is No. 2 in Top 30 growth brands ranked by Symphony IRI

 
by Jim Gordon
 
 
siri momentum
 
San Rafael, Calif.—Cupcake Vineyards again ranked No. 1 in Symphony IRI’s annual Top 30 Momentum Wine Brands. The California-based brand of table wines owned by The Wine Group earned the top spot based on 10 measures of sales performance. Cupcake contended against all other brands that sold at least 100,000 cases in 2011 in U.S. food and drug stores whose sales are tallied by SIRI, a Chicago-based market research firm.

This year’s No. 2 brand, Barefoot from E. & J. Gallo, moved up from the No. 3 position in 2011. Third and fourth place were awarded to two more Gallo brands, Apothic and Liberty Creek. Washington state brand Apothic from Ste. Michelle Wine Estates placed fifth.

California accounted for 25 of the 30 brands, while Washington provided three (all from Ste. Michelle.) Contributing one brand each were: Italy, Cavit Collection; Australia, Yellow Tail; and Argentina, Alamos.

SIRI chooses the Momentum brands solely by sales data, using volume and dollar sales totals, volume and dollar sales change, volume share in the price category, and five other measures. The 106 brands that met the minimum sales of 100,000 cases were given points for their rankings in each measure, and SIRI totaled the points for each measure. The wine with the highest volume sales received 106 points, the lowest in volume sales received one point, and so on.

The Top 30 Table Wine Momentum Brands accounted for 32% of table wine dollar sales and 33% of volume sales in U.S. food and drug stores where SIRI analyzes check stand scan data. The brands also represented 45% of net category dollar growth and 52% of net volume growth at the brand level.

Gallo owns seven of top 30
E. & J. Gallo owns seven of the 30 brands and Constellation Wines U.S. and The Wine Group own three each.

Exactly half (15) of the Momentum brands were from the $8+ segments, and the other half from the under-$8 and box-wine price segments. Within any single price tier, the largest number of Momentum brands (10) came from the $8-$10.99 segment.

Most of the Momentum brands experienced strong incremental sales growth, driven by higher levels of quality merchandising support (both increased distribution and weeks of feature and/or display activity). Many brands also experienced healthy distribution gains. 

Average pricing for the majority of the top 30 brands was generally lower in 2011 compared to 2010. Finally, 2011 saw several newcomers to the top 30 list, including Apothic, 14 Hands, Fish Eye, and The Naked Grape.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
November 2014 $708 million
5%
$7,844 million
6%
November 2013 $673 million $7,428 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2014 $274 million
21%
$1,799 million
16%
November 2013 $225 million $1,558 million
     
Winery Job Index » Month   12 Months  
November 2014 127
-5%
226
15%
November 2013 134 196
     
 
MORE » Released on 12.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • January 7
     
    Putting Your Brand to Work
     
  • January 9-18
     
    Icewine Festival
     
  • January 13-16
     
    VinCO
     
  • January 15
     
    WineFlavor 101B
     
  • MORE »
 

READER COMMENTS
 
Article: Grape Industry Lukewarm on Immigration Act »
 
A band-aid it may be but instead of the negative tone of this article which...
Reader: Guest
 
Article: Oregon Wine Institute Plans for the Future »
 
When Mark is involved, things are going to work out just great! We miss the...
Reader: Peter Bell
 
Article: Spanish Cooper Sells Chinese Oak »
 
I would love to find Us wineries using the Chinese oak barrels. Do you know...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Trader Joe's (Union Square) and Whole Foods (Upper West Side) both have wine shops attached...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Maybe the economy could use another boost by repealing the post-prohibitionary laws too. Make it...
Reader: csm noble
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Assistant Winemaker
 Prosser, WA
Winemaking and Production
 Wine Club And Dtc Mana...
 Calistoga, CA
DTC, Tasting Room and Retai
 Director Of Marketing ...
 Chicago, IL
Sales and Marketing
 Sales Rep - Kansas Cit...
 Kansas City, MO
Sales and Marketing
 Director Of Hospitalit...
 Napa, CA
DTC, Tasting Room and Retai
 Skilled Cellar Worker ...
 Santa Rosa, CA
Winemaking and Production
 Public Relations Accou...
 San Francisco, CA
Sales and Marketing
 Portfolio Marketing Ma...
 White Plains, NY
Sales and Marketing
 Midwest Regional Sales...
 Midwest Usa, IL
Sales and Marketing
 Vineyard Manager
 St. Helena, CA
Vineyards
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.