Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
03.28.2012  
 

Cupcake Repeats as No. 1 Momentum Wine

Barefoot is No. 2 in Top 30 growth brands ranked by Symphony IRI

 
by Jim Gordon
 
 
siri momentum
 
San Rafael, Calif.—Cupcake Vineyards again ranked No. 1 in Symphony IRI’s annual Top 30 Momentum Wine Brands. The California-based brand of table wines owned by The Wine Group earned the top spot based on 10 measures of sales performance. Cupcake contended against all other brands that sold at least 100,000 cases in 2011 in U.S. food and drug stores whose sales are tallied by SIRI, a Chicago-based market research firm.

This year’s No. 2 brand, Barefoot from E. & J. Gallo, moved up from the No. 3 position in 2011. Third and fourth place were awarded to two more Gallo brands, Apothic and Liberty Creek. Washington state brand Apothic from Ste. Michelle Wine Estates placed fifth.

California accounted for 25 of the 30 brands, while Washington provided three (all from Ste. Michelle.) Contributing one brand each were: Italy, Cavit Collection; Australia, Yellow Tail; and Argentina, Alamos.

SIRI chooses the Momentum brands solely by sales data, using volume and dollar sales totals, volume and dollar sales change, volume share in the price category, and five other measures. The 106 brands that met the minimum sales of 100,000 cases were given points for their rankings in each measure, and SIRI totaled the points for each measure. The wine with the highest volume sales received 106 points, the lowest in volume sales received one point, and so on.

The Top 30 Table Wine Momentum Brands accounted for 32% of table wine dollar sales and 33% of volume sales in U.S. food and drug stores where SIRI analyzes check stand scan data. The brands also represented 45% of net category dollar growth and 52% of net volume growth at the brand level.

Gallo owns seven of top 30
E. & J. Gallo owns seven of the 30 brands and Constellation Wines U.S. and The Wine Group own three each.

Exactly half (15) of the Momentum brands were from the $8+ segments, and the other half from the under-$8 and box-wine price segments. Within any single price tier, the largest number of Momentum brands (10) came from the $8-$10.99 segment.

Most of the Momentum brands experienced strong incremental sales growth, driven by higher levels of quality merchandising support (both increased distribution and weeks of feature and/or display activity). Many brands also experienced healthy distribution gains. 

Average pricing for the majority of the top 30 brands was generally lower in 2011 compared to 2010. Finally, 2011 saw several newcomers to the top 30 list, including Apothic, 14 Hands, Fish Eye, and The Naked Grape.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
MORE » Released on 01.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • January 27-29
     
    Unified Wine & Grape Symposium
     
  • January 29-31
     
    Zinfandel Experience
     
  • February 5-7
     
    Cold Climate Conference
     
  • February 6
     
    Wine Market Council Research Conference, Napa Valley
     
  • MORE »
 

READER COMMENTS
 
Article: Who's Confused About Champagne? »
 
I think Korbel is missing an opportunity to reap a public relations bonanza. They could...
Reader: Donn Rutkoff
 
Article: Wine Flash Sales Activity Still Strong »
 
Thanks for the comment. It's a good point. We have added a line to the...
Reader: Jim Gordon
 
Article: Wine Flash Sales Activity Still Strong »
 
The bar chart at the top of this article is misleading. Nowhere in the chart...
Reader: Guest
 
Article: Tasting the Effects of Wine Closures »
 
I am a few months behind on reading so I was happy to see what...
Reader: David Coffaro
 
Article: B.C.'s Higher Markups Worry U.S. Exporters »
 
I suggest that the new mark-up structure worries BC fine wine drinkers as much as...
Reader: Marc Ofthenorth
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Hospitality And Sales
 St Helena, CA
DTC, Tasting Room and Retai
 Sales Administration M...
 Healdsburg, CA
General Administration and
 Sales Representative
 San Luis Obispo County, CA
Sales and Marketing
 District Manager, Sout...
 Miami Or Ft. Lauderdale (Virtual/Home Office Base), FL
Sales and Marketing
 Trolley Driver
 Sonoma, CA
DTC, Tasting Room and Retai
 Sales Representatives ...
 New York, NY
Sales and Marketing
 Full Charge Winery Boo...
 Walla Walla, WA
Finance
 Tasting Room Manager
 Santa Barbara, CA
DTC, Tasting Room and Retai
 Administrative Assista...
 Elgin, IL
General Administration and
 Experienced On & Off P...
 New York, NY
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.