Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
04.05.2012  
 

High-End Wines Had Great First Quarter

Domestic wines hottest at $20-plus, imports at $15-$19

 
by Jim Gordon
 
 
siri symphonyiri wine sales
 
San Rafael, Calif.—Sales of domestic table wines at premium price segments grew quickly in the first quarter of 2012 at major food and drug stores. Wines at $20-plus were the hottest, growing 24% in dollars over the same period in 2011, according to Symphony IRI. Domestic wines priced $15-$19.99 jumped 16%, and those at $11-$14.99 rose 9%.

Imports own a much smaller share of the off-premise market than domestic wines—21% vs. 79%—but in the high-priced segments, imports grew at comparable rates during the first quarter. SIRI, a Chicago-based market-research firm, reported that through March 18 the $15-$19.99 price point was the fastest growing for imports, at 22%.

High-priced Cabernet up 28%
siri symphonyiri wine sales
 
Cabernet Sauvignon was the biggest selling red varietal wine in all three of the top price segments. The $20-plus category saw the fastest growth for the quarter at 28%. Chardonnay dominated sales totals in the $11-$14.99 range but saw its fastest growth of 19% at $20-plus.

Pinot Noir grew well in all three top brackets and led major varietals at $20-plus with 32% more sales than a year ago. It finished third behind Cabernet and Chardonnay in sales totals with nearly $6 million at the major U.S. food and drug stores where SIRI analyzes check stand scan data.

The picture was not so bright in the largest price segment for both imports and domestics: $5-$7.99. This segment was nearly flat for domestic wines, with just 1% growth in the first quarter. Imports in this price range dropped in sales by 7%. The import category as a whole lost 1% in the first quarter.

Smaller was better
Another way to look at the sales situation is by packaging format. While overall sales of domestic table wine grew at 7% in the four weeks ending March 18, the growth rate of domestic varietal table wine in 750ml packages was higher, at 9%.

Varietal wine in 750ml bottles accounted for $245 million of the domestic category’s total $371 million sales over four weeks. The next-largest package type in dollars was varietal wine in 1.5L formats, with $59 million in sales and an essentially flat growth rate of 0.4%, which dragged down overall growth.

SHARE »
Close
 
Currently no comments posted for this article.
 
CURRENT NEWS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
November 2014 $708 million
5%
$7,844 million
6%
November 2013 $673 million $7,428 million
     
Direct-to-Consumer Shipments » Month   12 Months  
November 2014 $274 million
21%
$1,799 million
16%
November 2013 $225 million $1,558 million
     
Winery Job Index » Month   12 Months  
November 2014 127
-5%
226
15%
November 2013 134 196
     
 
MORE » Released on 12.15.2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 

FEATURES
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

Direct To Consumer
Wine Shipping Report
2014
 
Download full report »
 
 

CALENDAR
  • January 7
     
    Putting Your Brand to Work
     
  • January 9-18
     
    Icewine Festival
     
  • January 13-16
     
    VinCO
     
  • January 15
     
    WineFlavor 101B
     
  • MORE »
 

READER COMMENTS
 
Article: Grape Industry Lukewarm on Immigration Act »
 
A band-aid it may be but instead of the negative tone of this article which...
Reader: Guest
 
Article: Oregon Wine Institute Plans for the Future »
 
When Mark is involved, things are going to work out just great! We miss the...
Reader: Peter Bell
 
Article: Spanish Cooper Sells Chinese Oak »
 
I would love to find Us wineries using the Chinese oak barrels. Do you know...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Trader Joe's (Union Square) and Whole Foods (Upper West Side) both have wine shops attached...
Reader: Guest
 
Article: Prohibition Laws Linger 81 Years Later »
 
Maybe the economy could use another boost by repealing the post-prohibitionary laws too. Make it...
Reader: csm noble
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Senior Vice President
 American Canyon, CA
General Administration and
 Administrative Assista...
 New York, NY
General Administration and
 Driver/Shipping And Re...
 Novato, CA
General Administration and
 Night Superintendent
 Ripon, CA
Winemaking and Production
 Tasting Room Sales -Fu...
 Calistoga, CA
DTC, Tasting Room and Retai
 Inventory Planning Ana...
 San Francisco, CA
General Administration and
 Sommelier - Fine Dinin...
 New York, NY
DTC, Tasting Room and Retai
 Career Opportunity Nat...
 United States, USA
Sales and Marketing
 Bottling Line Quality ...
 Geyserville, CA
Winemaking and Production
 Peninsula/San Francisc...
 Peninsula/Sf, CA
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.