Washington state launches 'The Recommendeuer' campaign and iPad app
Seattle, Wash. — The Washington State Wine group announced the start of its “The Recommendeuer” national marketing campaign and associated iPad app. Actor and comedian Greg Proops “dons a plaid suit and grabs a wine glass to play The Recommendeuer, a professional recommender and know-it-all expert” on Washington wines. Steve Warner, president of Washington State Wine, said in a statement the campaign uses “tongue-in-cheek humor” to provide an accurate portrayal of the state’s industry as well as information on the state’s wines and grape growing regions. The campaign is meant for wine buyers, sommeliers and journalists. Details: washingtonwine.org.