Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
ADVERTISEMENT
 
 
 
04.10.2014  
 

New supplier for PaperBoy product

Healdsburg, Calif.—Truett-Hurst Inc., the 209,000-case publicly traded wine company announced a new supplier for one of its most innovative wine packages. Ecologic Brands Inc. will begin manufacturing PaperBoy packaging at its 60,000-square-foot plant in Manteca, Calif.

Truett-Hurst launched PaperBoy last year. As Wines & Vines reported in the January 2014 issue. In that story, CEO Phil Hurst described the product as, “the world’s first paper wine bottle: basically a bag-in-box liner encased in recycled cardboard with a screwcap.”

When Truett-Hurst issued its first quarter financial forecast in March, it also announced that the original manufacturer, GreenBottle of London, England, was in administration, the British equivalent of bankruptcy. Truett-Hurst began hunting for a new supplier but warned that the change might lead to temporary shortages of PaperBoy. The winery took a one-time, $400,000 charge to cover the transition.

Although the original PaperBoys shipped to California from the U.K., the package’s 85% lighter weight compared to standard glass saved 7 tons of shipping weight for every truckload and great fuel economy.

PaperBoy is now available in 45 states, with 2012 Paso Robles Red Blend and 2012 Mendocino Chardonnay, both retailing at $14.99.

Earlier this month, Truett-Hurst Inc., also announced a $750,000 agreement to supply wine to Fullerton, Calif., based Houdini Inc., which operates the catalog and gift basket company Wine Country Gift Baskets. The agreement calls for Truett-Hurst to develop three unique brands for Houdini's holiday season gift baskets. 

 

 

SHARE »
Close
 
Currently no comments posted for this article.
 
BACK TO NEWS BRIEFS INDEX »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
Wine Industry Metrics
 
Off-Premise Sales » Month   12 Months  
April 2015 $627 million
5%
$8,028 million
5%
April 2014 $595 million $7,623 million
     
Direct-to-Consumer Shipments » Month   12 Months  
April 2015 $184 million
17%
$1,890 million
15%
April 2014 $157 million $1,649 million
     
Winery Job Index » Month   12 Months  
April 2015 406
34%
252
19%
April 2014 302 212
     
 
MORE » Released on 05.15.2015
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Direct To Consumer
Wine Shipping Report
2015
 
Download full report »
 
 

Practical Winery & Vineyard Library
 
Search the PWV archive »
 
 

CALENDAR
  • May 28-29
     
    Direct2015
     
  • May 28-30
     
    WIneMaker Annual Conference
     
  • May 28-30
     
    International Chardonnay Symposium
     
  • June 2
     
    Taste of Mendocino
     
  • MORE »
 

READER COMMENTS
 
Article: $10 Wine Would Cost $40-plus Under COOL »
 
As a Napa Valley producer, we have spent 30 years building our brands in the...
Reader: Pete Przybylinski
 
Article: Be a Sustainable Wine Ambassador »
 
A great idea. All TR employees at every responsible estate should be encouraged/required to become...
Reader: Guest
 
Article: Historic Napa Winery Standing Tall Again »
 
It would be nice to know that Trost Jacking and Heavy Moving is the structural...
Reader: Guest
 
Article: Women for WineSense offering scholarships »
 
This is fantastic! Women in Wine Education must find ways to continue their individual pursuit...
Reader: Guest
 
Article: Historic Napa Winery Standing Tall Again »
 
Very Interesting, I'm so glad the building is successfully being saved.
Reader: Guest
 
 


Directory/Buyer's Guide — Your Wine Industry Marketplace
 
 
WINERY SEARCH
 
 
Advanced Search »
SUPPLIER SEARCH
   by Product
 by Company Name or Brand
 
Browse by Category »
2015 Directory/Buyer's Guide
The Wines & Vines Directory and Buyer's Guide
 
 
EXPANDED ONLINE SEARCH INCLUDED WITH PURCHASE
 
ORDER NOW »
 
LEARN MORE »
 
 
Wines & Vines Magazine
 
 
LEARN MORE »
 
SUBSCRIBE »
 
Digital Edition Now Available!
Wines & Vines Digital Edition Now Available
 
LEARN MORE »
 
ORDER NOW »
 
 
The Wines & Vines Online Marketing System
 
The Industry Standard winery marketing application
 
FREE LIVE DEMO »
 
VIEW VIDEO »
 
 
 
 
Latest Job Listings
 Accounting Associate
 Brisbane, CA
General Administration and
 Enologist
 Santa Rosa, CA
Winemaker/Enologist
 Tasting Room Sales Ass...
 Napa, CA
DTC, Tasting Room and Retai
 Tasting Room Sales Ass...
 Angwin, CA
DTC, Tasting Room and Retai
 Lab Tech
 Lodi, CA
Cellar, Lab and Production
 Sales Manager
 Los Angeles, CA
Sales and Marketing
 Senior Wine Sales
 San Rafael, CA
Sales and Marketing
 Sales Rep Sought For V...
 Southern California, CA
Sales and Marketing
 Harvest Intern
 Lodi, CA
Cellar, Lab and Production
 Mid West Regional Sale...
 Chicago, IL
Sales and Marketing
 
More Job Listings >>
Follow Us On:
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.