Paso Robles, Calif.—Registration is now open for the WiVi Central Coast Wine Industry Conference & Tradeshow (WiViCentralCoast.com) taking place March 17-18, at the Paso Robles Event Center. WiVi is hosted by Wine Business Monthly and the regional viticulture consulting group Precision Ag Consulting.“The Central Coast is still a young wine region but growing rapidly. Education and access to resources is important to its continued growth and success,” said WiVi director, Becky Zelinski.

A sampling of topics for this year’s WiVi conference educational sessions, held March 17 and 18, include:

• An “Update on Recent Changes on Ground Water Rights” and “The Effect of Water Availability on Property Values.”

• “Tasting: Phenolics in Winemaking,” examining how phenolics measurements can be used as an objective indicator of wine quality, led by Halter Ranch Vineyard winemaker, Kevin Sass.

• “Top 10 Success Tips for Tasting Room Sales,” including factual data points from the Wine Business Monthly Tasting Room Survey and Mystery Shopper results, hosted by Lesley Berglund of the Wine Industry Sales Education (WISE) Academy.

At the WiVi Trade Show on March 18, nearly 150 exhibitors will showcase products and solutions for the modern winemaker, grape grower or member of winery management, including companies whose innovations were voted as the “coolest new products” by Wine Business Monthly.

Registration for WiVi is open to the public and tickets can be purchased online at WiViCentralCoast.com. One- and two-day general registrations tickets and tradeshow-only tickets will be available online beginning Jan. 6. Early registration discounts and special discounted prices for wine industry association members are available through Feb. 28, 2015, as well as free tradeshow passes for association members. For more information about WiVi, visit WiViCentralCoast.com, email info@wivicentralcoast.com or call (888) 974-WIVI (9484).