Napa, Calif.—Crimson Wine Group appointed Nathan Stern to the post of vice president of direct-to-consumer sales. Stern will report to president and CEO Patrick DeLong in his role responsible leading DtC sales for the company’s luxury wine portfolio, which includes wineries in Napa Valley, Healdsburg, Calif., the Pacific Northwest and elswhere. Stern comes to Crimson from BevMo!, where he was most recently employed as the head of customer relationship management, responsible for developing and implementing CRM and loyalty programs, all direct marketing channels, and leading the insights and customer service teams. Stern’s beverage industry experience includes key roles focused on commercial, marketing and wine supply at companies including Treasury Wine Estates, Foster's Brewing Group, Coles Liquor, and Altria Group Inc.