Geneva, N.Y.—The Finger Lakes Wine Alliance named Tracey Dello Stritto as its new executive director. Dello Stritto will lead the organization’s efforts to increase awareness of Finger Lakes wines throughout the United States and the world.

“We are extremely confident in Tracey’s ability to expand the profile of Finger Lakes wines as our new executive director,” said Erica Paolicelli, partner at Three Brothers Wineries and Estates and board chair for the Finger Lakes Wine Alliance in the statement announcing the appointment. “She has the credentials and experience needed to oversee the expansion of the alliance’s marketing efforts, and we look forward to everything she has in store for us.”

Most recently, Dello Stritto served as the communications and marketing manager at Hermann J. Wiemer Vineyard in Dundee, N.Y. As executive director of the Finger Lakes Wine Alliance, Dello Stritto will focus on communicating with a much wider audience of wine trade representatives and media to provide information on the wines produced by alliance members.