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Newsletter August 2012

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  A newsletter for managers of tasting rooms, wine clubs, and DTC wine sales
  August 1, 2012
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Bringing the Right Knowledge to the Right Place

Meeker Vineyard is a 14,000-case-per-year winery in the heart of northern Sonoma County's Geyserville. What makes this winery unique (besides its great wines) is the location of the tasting room: It's located inside a small 105-year-old bank building.
  Conference of the Society of Wine Educators

I don't spend my life hanging around winery tasting rooms (although if somebody has to do it, I will bravely make the sacrifice.) Sometimes I attend other wine industry events such as the 36th annual Conference of the Society of Wine Educators held July 25-27 in San Mateo, Calif.
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"Bringing the Right Knowledge to the Right Place" continued

The teller windows are still there, and the woodwork has great patina. The smell of wood wax and old books blend beautifully with the wine aromas. Add great vintage rock music to an engaging and relaxed staff, and you have a winning experience to remember.


At the end of June I visited the Lodi area. Guests at the Lodi Wine and Visitor Center can sample some of what the appellation has to offer. By chance (or maybe because I hung around for more than an hour with Camron King, executive director of the Lodi Winegrape Commission), I got to meet Tina Rogers of Peltier Station Winery, who was carrying a sample of her USB wine.


USB is a great example of subtle humor as a marketing victory. I could tell you more about the high-tech answer to a port trademark, but the story is best told at their website.
  "Conference of the Society of Wine Educators" continued


The nonprofit educational organization aims to advance wine education through professional development and certification. The society's general manager Shields Hood and membership manager Ben Coffelt allowed me to participate in several different classes that were extremely well planned and executed, blending the right amounts of education and fun. The classes offered an international perspective that was fitting for direct-to-consumer wine experts. The more knowledgeable you are about your own wines and those from elsewhere, the more valuable you become to the wineries you work with.

Happy Tasting!

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Jacques Brix is Vice-President and Director of Sales, West Coast for Wines & Vines. This column is based on his personal experiences at winery tasting rooms.

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July 2012 June 2012   May 2012 April 2012
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