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July 2015 Data Released on 08.13.2015
 
Sales and Hiring Achieve Moderate Growth in a Slow Month
July was a month of moderate growth in domestic wine sales and winery hiring as the monthly data lagged behind the 12-month numbers. July is typically one of the two or three slowest months for wine sales, so it was not an unusual showing. Increases over last July were 6% in off-premise sales, 9% in direct-to-consumer shipments and 4% in winery hiring activity. Syrah/Shiraz was slumping in DtC shipments and flash offers and had the smallest varietal growth in off-premise in the $20+ segment.
 
 
Off-Premise Sales » Month   12 Months  
July 2015 $603 million
6%
$8,136 million
6%
July 2014 $568 million $7,701 million
     
Direct-to-Consumer Shipments » Month   12 Months  
July 2015 $66 million
9%
$1,906 million
14%
July 2014 $61 million $1,674 million
     
Winery Job Index » Month   12 Months  
July 2015 323
4%
262
18%
July 2014 312 222
     
 
Data sources: IRI, ShipCompliant, winejobs.com
 
 


 

 
 
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