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October 2016 Data Released on 11.15.2016
 
Steady Metrics Growth Includes Surging DtC Shipments
Growth in U.S. wine sales remained steady at 5% in October as consumers favored domestic table wines, according to bw166. Direct-to-consumer shipments rose 35% versus the same month a year earlier, among the strongest showings this year. Winemakers remained in demand on the jobs front, while sales, marketing and direct-to-consumer staffing at wineries slowed. Click on the black bars below for details.
 
 
Total U.S. Wine Sales » Month   12 Months  
October 2016 $3,435 mil
5%
$38,806 mil
3%
October 2015 $3,284 mil $37,659 mil
     
Off-Premise Sales
IRI Channels »
Month   12 Months  
October 2016 $626 mil
5%
$8,570 mil
6%
October 2015 $595 mil $8,116 mil
     
Direct-to-Consumer Shipments » Month   12 Months  
October 2016 $391 mil
35%
$2,299 mil
20%
October 2015 $288 mil $1,919 mil
     
Winery Job Index » Month   12 Months  
October 2016 171
-4%
285
6%
October 2015 179 269
     
 
Data sources: bw166.com, IRI, ShipCompliant, winejobs.com
 
 
 
 
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