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July 2015 Data Released on 08.13.2015DtC Shipments Grow 9% in Traditionally Slow JulyIn a traditionally slow month due to unfavorably hot shipping conditions, direct-to-consumer shipments from U.S. wineries increased 9% in value from July 2014. The 12-month growth rate was 14% for the third month in a row, according to the Wines Vines Analytics/ShipCompliant model.
Direct-to-Consumer Shipments » Month 12 Months July 2015 $66 million 9% $1,906 million 14% July 2014 $61 million $1,674 million
The value of DtC shipments in July rose to $66 million from $61 million in July 2014, but still dipped to the lowest monthly level so far this year.
Volume grew at a faster rate than value as wineries shipped 205,392 cases in July for a 20% higher total than in July 2014.
Cabernet Sauvignon was the fastest growing varietal in DtC shipments and from the largest base: $578 million in 12 months ending in July.