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March 2015 Data Released on 04.15.2015
 
DtC Shipments Rose 19% in March, a Popular Wine Club Month
The value of direct-to-consumer shipments from U.S. wineries in March rose 19% from the March 2014 value, and the 12-month growth rate stayed at last month's level of 14%. March is a big month for wine club shipments, including numerous high-value purchases, and those contributed to the monthly total of $251,896,707.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
March 2015 $252 million
19%
$1,863 million
14%
March 2014 $213 million $1,634 million
     
 
 

 

 



Oregon wineries passed Washington wineries in value of DtC shipments about two years ago and stretched their lead in the 12 months ending in March. Also, the average bottle price for Oregon DtC shipments grew $2.18 in three years to $40.27, while Washington’s average bottle price decreased by $1.18 to $35.44.

 



The charts of DtC shipment market share by varietal show the radically different product mixes in the adjoining states.

 
 
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