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January 2016 Data Released on 02.12.2016DtC Shipments Grow Fast From a Small Base in JanuaryThe 15% sales growth of direct-to-consumer shipments in January easily beat the 12-month average of 9%. January shipments are typically among the lowest of the year, however, so the change was from a small base.
Direct-to-Consumer Shipments » Month 12 Months January 2016 $86 mil 15% $1,978 mil 9% January 2015 $75 mil $1,818 mil
DtC shipments from U.S. wineries reached $86 million in January, an $11 million improvement from a year ago.
A downward trend in average bottle price has emerged for DtC shipments, at least among half the major winery origin districts. In Sonoma and other down-trending areas, the decrease is partly due to newly active DtC wineries offering products at lower prices, not from other brands dropping prices. Napa, Oregon and the Rest of US regions were up, however.
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