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August 2016 Data Released on 09.15.2016
 
DtC Shipments Post Record 39% Sales Growth in August
Direct-to-consumer (DtC) shipments rose 39% in August versus the same month a year earlier, according to Wines Vines Analytics/ShipCompliant. This was the largest year-over-year gain since 2012, due partly to the month having five Mondays, popular shipping days. Shipment values totaled $112 million on 291,944 9-liter cases. Top-tier price categories underpinned 12-month growth; in Cabernet Sauvignon, for example, bottles worth $100 and up saw sales rise 19% to $339 million.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
August 2016 $112 mil
39%
$2,167 mil
14%
August 2015 $80 mil $1,908 mil
     
 
 

Stunning year-over-year sales growth in August reflects the ongoing strength of the direct-to-consumer segment.

 

Greater volumes in August were partly attributable to the month having five Mondays, popular days for shipments.
 

Cabernet Sauvignon shipments were marked by consistent growth across price categories for bottles worth $60 and more.

 
 
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