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April 2015 Data Released on 05.15.2015DtC Shipments Rise 17% in April, 15% for 12 MonthsDirect-to-consumer shipments from U.S. wineries rose 17% in value in April compared to April 2014, according to Wines Vines Analytics. The 12-month total through April rose 15% compared to the previous period. Volume increased 13% during the 12 months.
Direct-to-Consumer Shipments » Month 12 Months April 2015 $184 million 17% $1,890 million 15% April 2014 $157 million $1,649 million
All the major varietals/types saw higher sales in the DtC shipment channel during the 12 months through April. Chardonnay led sales by far and Riesling grew at a much faster rate than it did in the off-premise channel.
Among white wines, Chardonnay dominates the DtC shipment channel even more than it does in off-premise sales and earned an average bottle price of $31.03. Sauvignon Blanc averaged $21.50 in bottle price and is No. 2 in market share here.