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April 2016 Data Released on 05.13.2016
 
Wineries Increase DtC Shipments by 9%
Direct-to-consumer shipments by U.S. wineries grew 9% in value in April compared to a year ago. While a fast rate of growth, it was the smallest monthly increase since December. The growth rate for the past 12 months was also 9%.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
April 2016 $202 mil
9%
$2,069 mil
9%
April 2015 $184 mil $1,890 mil
     
 
 

 April sales totaled $201,618,226 according to the Wines Analytics/ShipCompliant model.

 The volume of direct-to-consumer shipments in April was 434,800 cases.

 

Chardonnay had triple the market share of Sauvignon Blanc in the DtC shipment channel.

 

Chardonnay sales by price segment for DtC shipments vary drastically from off-premise sales (see the off-premise Metrics page). The majority of DtC shipments come from wines priced at $20 to $60, while in the off-premise channel it is $4 to $11.

 
 
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