|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
April 2016 Data Released on 05.13.2016Wineries Increase DtC Shipments by 9%Direct-to-consumer shipments by U.S. wineries grew 9% in value in April compared to a year ago. While a fast rate of growth, it was the smallest monthly increase since December. The growth rate for the past 12 months was also 9%.
Direct-to-Consumer Shipments » Month 12 Months April 2016 $202 mil 9% $2,069 mil 9% April 2015 $184 mil $1,890 mil
April sales totaled $201,618,226 according to the Wines Analytics/ShipCompliant model.
The volume of direct-to-consumer shipments in April was 434,800 cases.
Chardonnay had triple the market share of Sauvignon Blanc in the DtC shipment channel.
Chardonnay sales by price segment for DtC shipments vary drastically from off-premise sales (see the off-premise Metrics page). The majority of DtC shipments come from wines priced at $20 to $60, while in the off-premise channel it is $4 to $11.Download the Wines & Vines/Ship Compliant 2016 Direct to Consumer shipping report
Related Articles:05.12.2016Tasting Room Survey Discloses DisparitiesWages and lifetime value of wine club members vary widely by region03.02.2016Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates PublicationsDeal to strengthen Wines & Vines' influential industry data and analysis01.25.2016Direct-to-Consumer Shipments Near $2 BillionAnnual report on DtC shipments charts the sales channel in detail01.18.2016State of the States AddressWine Institute expert reports on mini reforms in direct shipping laws at DtC conference11.23.2015Taste Wine at Two More CollegesCalifornia and Arizona students now sell wine in school tasting rooms