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March 2014 Data Released on 04.14.2014DtC Sales Reach $213 Million in MarchDirect-to-consumer wine shipments from U.S. wineries jumped 20% higher in value in March compared to the same month in 2013. The large monthly total of $213 million reflected spring activity in wine club shipments plus an overall increase in purchases.
Direct-to-Consumer Shipments » Month 12 Months March 2013 $177 million 20% $1,483 million 10% March 2014 $213 million $1,634 million
Four years of data from the Wines & Vines/ShipCompliant model show that the average price per bottle for wines shipped direct to consumer from wineries producing less than 1,000 cases has dropped by $10 to $45.74 since 2011, while wineries making 1,000 - 4,999 cases saw their average price increase by $16 per bottle to $53.78. Average prices from the three tiers of larger wineries remained much more stable. The middle tier wineries producing 5,000 – 49,999 cases maintained the highest volume and value each year.