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May 2015 Data Released on 06.15.2015DtC Shipments Increase in Value, VolumeThe regular summer swoon for direct to consumer shipments is well underway, but May's DtC numbers are still higher than the previous year. DtC shipments rose 4% in value compared to May 2014 and the 12-month total also increased 14% to $1.9 billion.
Direct-to-Consumer Shipments » Month 12 Months May 2015 $141 million 4% $1,896 million 14% May 2014 $135 million $1,657 million
May's shipments totaled $141 million in value, which is about $6 million more than May 2014 and 17% more than the total in May 2012. The total cases shipped in May grew 3% over the previous year to 347,440. Total shipments have been higher in every month of 2015 compared to last year, and the five month total is 1,711,867, 10% more than 2014.
This month Wines Vines Analytics focused on Napa County wines for additional metrics analysis. DtC shipments from Napa County wineries in the past 12 months totaled $948 million. Cabernet Sauvignon accounted for 48% or $174 million of total shipments, followed by Red Blends at $164 million or 17% of the total. Sauvignon/Fume Blanc had the largest share of the “others” category with $25.2 million, just topping Zinfandel’s $25 million.