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July 2016 Data Released on 08.15.2016
 
DtC Shipments Up 23% in Light Month
Domestic wineries in July direct-shipped wines worth 23% more than last July, according to the Wines & Vines/ShipCompliant model. July is a notoriously light month for shipping to consumers, however, so the rise was from a small base.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
July 2016 $82 mil
23%
$2,136 mil
12%
July 2015 $66 mil $1,906 mil
     
 
 

 Sales topped $81 million in July in the DtC shipments channel.

 

Volume of DtC shipments was 236,452 cases.

 

 

Chardonnay and red blends each moved up one step from a year ago among the largest-selling varietals or types of wines shipped direct to consumers.

 

Red blends and sparkling wines overtook all other major varietals or types as the fastest growing categories in DtC shipments. From a very small base, sparkling wines increased sales by 85%, while the much-bigger red blends category grew 27%.

 

 
 
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