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August 2015 Data Released on 09.15.2015DtC Shipments Up as $100-plus Cabernet SpikesDirect-to-consumer shipments from US wineries in August grew 2% in value from last August, but the 12-month growth rate was 13%. A close look at Cabernet Sauvignon (see chart below) revealed extremely fast growth at the high end.
Direct-to-Consumer Shipments » Month 12 Months August 2015 $80 million 2% $1,908 million 13% August 2014 $78 million $1,686 million
August is a slow month for DtC shipments, but their value rose 2% from last August, to $80,152,970.
Shipment volume rose at a much faster rate than value in August. DtC shipments from US wineries grew 15% to 226,313 cases.
The tall bars for $100-plus Cabernet Sauvignon show how heavily high-end wines influence overall DtC shipments. Winery shipments at $100-plus per bottle grew 43% in value since August 2014.