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January 2015 Data Released on 02.13.2015DtC Shipment Value Dips in January as Volume GrowsDirect-to-consumer shipments of wine in January dipped below last January's sales by 3%, while the 12-month performance was still 15% higher than a year ago. January volume rose by 8% and average bottle price decreased by 10%.
Direct-to-Consumer Shipments » Month 12 Months January 2015 $75 million -3% $1,818 million 15% January 2014 $77 million $1,584 million
The average bottle price by winery region grew for four out of six regions in the 12 months ending in January. Washington State was flat, and Sonoma County saw the average bottle price decrease by 8%. This was due to wineries with lower average prices expanding their use of the channel.