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December 2014 Data Released on 01.15.2015DtC Shipments Pass $1.8 Billion in 2014The growth rate of direct-to-consumer shipments in 2014 more than doubled that of 2013, year-end data showed. With a 15% increase, the value of DtC shipments passed $1.8 billion. Volume reached 3.9 million cases, and volume growth was 14% while the average bottle price grew by 2%.
Direct-to-Consumer Shipments » Month 12 Months December 2014 $166 million 14% $1,820 million 15% December 2013 $145 million $1,576 million
DtC shipments in December experienced the usual drop in sales from November but stayed 14% in value above December 2013.
The chart shows that the value of DtC shipments increased steadily from 2010 through 2013, then accelerated in 2014. The average bottle price increased from $36.56 in 2010 to $38.40 in 2014.