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October 2016 Data Released on 11.15.2016DtC Shipment Value Up 35% in October as Red Blends Gain on Cabernet SauvignonStrong direct-to-consumer (DtC) activity pushed shipments sharply higher in October, according to Wines Vines Analytics/ShipCompliant. Sales topped $391 million on 659,615 cases, a 35% increase from October 2015. Red blends saw 27% growth in the 12 months ended October 2016, to $384 million. Red blends now rank second to Cabernet Sauvignon.
Direct-to-Consumer Shipments » Month 12 Months October 2016 $391 mil 35% $2,299 mil 20% October 2015 $288 mil $1,919 mil
DtC sales reached $391 million in October 2016, a 36% increase from October 2015 and among the strongest results seen this year.
Cooler weather and wine club shipments helped propel case shipments in October, a consistently strong month for deliveries.
Red blends account for 23% of DtC shipments, second only to Cabernet Sauvignon with 42%.
Wines valued at $100 and up represent the biggest share of shipments by value, followed by $30-$59.99 bottles.
Download the Wines & Vines/Ship Compliant 2016 Direct to Consumer shipping report
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