|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
July 2016 Data Released on 08.15.2016DtC Shipments Up 23% in Light MonthDomestic wineries in July direct-shipped wines worth 23% more than last July, according to the Wines & Vines/ShipCompliant model. July is a notoriously light month for shipping to consumers, however, so the rise was from a small base.
Direct-to-Consumer Shipments » Month 12 Months July 2016 $82 mil 23% $2,136 mil 12% July 2015 $66 mil $1,906 mil
Sales topped $81 million in July in the DtC shipments channel.
Volume of DtC shipments was 236,452 cases.
Chardonnay and red blends each moved up one step from a year ago among the largest-selling varietals or types of wines shipped direct to consumers.
Red blends and sparkling wines overtook all other major varietals or types as the fastest growing categories in DtC shipments. From a very small base, sparkling wines increased sales by 85%, while the much-bigger red blends category grew 27%.
Download the Wines & Vines/Ship Compliant 2016 Direct to Consumer shipping report
Related Articles:06.29.2016Landscape After Shipping SuccessWineries should issue online BPA warning, Wine Institute VP reports06.16.2016Wineries Eye Direct Shipments to PennsylvaniaBill that liberalizes retail sales also opens state to shipments from out of state wineries06.08.2016Pennsylvania to Allow Wine Sales in Grocery StoresWineries to benefit as governor signs bill allowing direct shipping and grocery sales05.12.2016Tasting Room Survey Discloses DisparitiesWages and lifetime value of wine club members vary widely by region03.02.2016Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates PublicationsDeal to strengthen Wines & Vines' influential industry data and analysis