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October 2014 Data Released on 11.13.2014DtC Shipments Grow Rapidly in OctoberDirect-to-consumer shipments had a big growth month in October, as the value of shipments from U.S. wineries grew 18% from October 2013. This rapid increase helped raise the 12-month growth rate from 11% in September to 13% in October.
Direct-to-Consumer Shipments » Month 12 Months October 2014 $284 million 18% $1,751 million 13% October 2013 $240 million $1,556 million
DtC shipments typically spike from September to October as the weather cools enough to avoid heat damage during shipping and fall wine club shipments go out. Still, October shipments grew 18% compared to October 2013.
The category of red blends in DtC shipments grew in the lower price points during the past 12 months, but shrank in the two highest price points. Overall, red blends lost $19 million in the period due to declines at the highest price levels that account for the largest volume of shipments.