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October 2015 Data Released on 11.13.2015October DtC Shipments Reach New High of $288 MillionOctober was the biggest month for direct-to-consumer shipments since 2010 when Wines Vines Analytics began partnering with ShipCompliant to measure the sales. October brought in $288,411,582 for an increase of 2% from October 2014. Volume rose by 2% also, to 533,270 cases. The 12-month growth rate in dollars dipped slightly to 10%.
Direct-to-Consumer Shipments » Month 12 Months October 2015 $288 million 2% $1,919 million 10% October 2014 $284 million $1,751 million
Red blends are the third most valuable red wine type in DtC shipments, showing $304 million in 12-month sales.
Customers receiving DtC shipments clearly skew toward red blends at high per-bottle prices. Many of the $100 and over wines are Bordeaux-style blends from Napa Valley and Sonoma County.