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January 2014 Data Released on 02.14.2014Direct-to-Consumer Shipments Grow 13% in JanuaryDtC shipments rose in value by 13% in January vs. January 2013. Volume went up by 14% to 189,277 cases. The average bottle price in a DtC shipment from U.S. wineries decreased by 65 cents per bottle to $37.37 in the 12 months through January. Total sales still grew by 8% in that period.
Direct-to-Consumer Shipments » Month 12 Months January 2013 $68 million 13% $1,468 million 8% January 2014 $77 million $1,584 million
Bottle Prices Dip Slightly, Led by Sonoma Wineries
While the average bottle price in a DtC shipment shrank slightly, wines shipped by Sonoma County wineries dropped the most among the geographic regions measured. Sonoma bottles decreased $2.13 per bottle to $33.05. The region with the most sales, Napa County, saw an 82-cent decline to $56.04. Oregon DtC shipments increased in value by 60 cents per bottle.
The average bottle price drop for Sonoma County wines is largely a result of a limited number of high-volume direct-to-consumer offerings and is not reflective of the majority of Sonoma County producers.