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June 2012 Data Released on 07.13.2012
 
June Shipments Up 6% - Typical Summer Delivery Slowdown
Looking at 12-month pricing data, it's no surprise that average bottle prices for DtC shipments from Napa Valley wineries were the highest of the six regions. But it's interesting to see that Oregon wines nosed out Sonoma County for second priciest. These findings compare roughly to flash-discounted wines. Flash prices for wines grown in the Russian River and Sonoma County AVAs virtually tied those from Oregon's most prominent AVA, Willamette Valley.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
June 2011 $63 million
6%
$1,226 million
10%
June 2012 $67 million $1,353 million
     
 
 

DtC 201206 Bottle Price By Region

 
 
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