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August 2012 Data Released on 09.14.2012

 

In August, a typically slow month for DtC shipments, sales still grew 6% over August 2011.

August 2012

 

 

Direct-to-Consumer Shipments »	Month		12 Months
August 2011	$52 million	6%	$1,235 million	10%
August 2012	$55 million		$1,358 million

 

 

Cabernet Sauvignons from $100 up held the biggest share of dollars in direct shipments of Cabernet Sauvignon by U.S. wineries to consumers in the 12 months through August 2012. This segment accounted for 34% of Cabernet Sauvignon sales and $139 million. The next biggest category was $60-$79.99 with $82 million sales.

 

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