|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
September 2012 Data Released on 10.15.2012Value of DtC Shipments Spikes in SeptemberDirect-to-consumer shipments by U.S. wineries soared in September, and not just because the slow-shipping summer season ended. If the usual month-to-month trends hold, DtC value will reach its highest point in at least two years by November, if not October.
Direct-to-Consumer Shipments » Month 12 Months September 2012 $133 mil 36% $1,394 mil 11% September 2011 $97 mil $1,259 mil
Pinot Noir and Zinfandel were the hottest varietals in DtC shipments over the past 12 months in terms of rate of change in sales. Cabernet Sauvignon remained the most popular varietal in the channel, however, growing at 5% from a bigger base. Cabernet Franc and Merlot were the two fastest sinking varietals. Note that winners and losers sometimes vary by sales channel. Syrah fell the fastest at retail and was also a tough sell among flash sales, but it grew 5% in DtC Shipments. Red blends in DtC grew by 14%, reflecting a similar trend at stores, where they were the hottest thing around, selling 26% more this year.Download the Wines & Vines/Ship Compliant 2016 Direct to Consumer shipping report
Related Articles:09.21.2016A New Era for Wine Sales in EastRecent legislation liberates wineries in Pennsylvania, New York and elsewhere06.29.2016Landscape After Shipping SuccessWineries should issue online BPA warning, Wine Institute VP reports06.16.2016Wineries Eye Direct Shipments to PennsylvaniaBill that liberalizes retail sales also opens state to shipments from out of state wineries06.08.2016Pennsylvania to Allow Wine Sales in Grocery StoresWineries to benefit as governor signs bill allowing direct shipping and grocery sales05.12.2016Tasting Room Survey Discloses DisparitiesWages and lifetime value of wine club members vary widely by region