Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
September 2012 Data Released on 10.15.2012
 
Value of DtC Shipments Spikes in September
Direct-to-consumer shipments by U.S. wineries soared in September, and not just because the slow-shipping summer season ended. If the usual month-to-month trends hold, DtC value will reach its highest point in at least two years by November, if not October.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
September 2012 $133 mil
36%
$1,394 mil
11%
September 2011 $97 mil $1,259 mil
     
 
 

DtC Varietal Winners and Losers

Pinot Noir and Zinfandel were the hottest varietals in DtC shipments over the past 12 months in terms of rate of change in sales. Cabernet Sauvignon remained the most popular varietal in the channel, however, growing at 5% from a bigger base. Cabernet Franc and Merlot were the two fastest sinking varietals. Note that winners and losers sometimes vary by sales channel. Syrah fell the fastest at retail and was also a tough sell among flash sales, but it grew 5% in DtC Shipments. Red blends in DtC grew by 14%, reflecting a similar trend at stores, where they were the hottest thing around, selling 26% more this year.

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
01.25.2016

Direct-to-Consumer Shipments Near $2 Billion

Annual report on DtC shipments charts the sales channel in detail

01.18.2016

State of the States Address

Wine Institute expert reports on mini reforms in direct shipping laws at DtC conference

11.23.2015

Taste Wine at Two More Colleges

California and Arizona students now sell wine in school tasting rooms

11.13.2015

Surging Sales for Red Blend Wines

Red blends overtake Merlot; all other industry metrics stay positive

11.05.2015

Do's and Don'ts for DtC

Speaker offers practical tips to increase wine sales

 
Metrics Home    [Total US Wine Sales]    Off-Premise Sales    Direct-to-Consumer    Winery Job Index    Flash Resellers    Winery Database    [Distributor Database]   
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »