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October 2012 Data Released on 11.15.2012DtC Shipments Breaks Record in OctoberDtC shipments reached $222 million in October, the highest monthly sales total since at least January 2010, when the Wines & Vines/ShipCompliant Model began tracking them.
Direct-to-Consumer Shipments » Month 12 Months October 2012 $222 mil 13% $1,418 mil 9% October 2011 $197 mil $1,305 mil
Value-Priced DtC Wines Not Growing
While value-priced wines have become more popular in flash sales, their performance is basically flat in direct-to-consumer shipments. They grew slightly in volume compared to a year earlier, and dropped slightly in value. These relatively inexpensive wines accounted for 11% of DtC value for the 12 months ending Oct 2012, shrinking from 12% in the previous 12-month period.Download the Wines & Vines/Ship Compliant 2016 Direct to Consumer shipping report
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