Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
October 2012 Data Released on 11.15.2012
 
DtC Shipments Breaks Record in October
DtC shipments reached $222 million in October, the highest monthly sales total since at least January 2010, when the Wines & Vines/ShipCompliant Model began tracking them.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
October 2012 $222 mil
13%
$1,418 mil
9%
October 2011 $197 mil $1,305 mil
     
 
 

DtC Sales Of Wines Under $20


Value-Priced DtC Wines Not Growing
While value-priced wines have become more popular in flash sales, their performance is basically flat in direct-to-consumer shipments. They grew slightly in volume compared to a year earlier, and dropped slightly in value. These relatively inexpensive wines accounted for 11% of DtC value for the 12 months ending Oct 2012, shrinking from 12% in the previous 12-month period.

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
01.25.2016

Direct-to-Consumer Shipments Near $2 Billion

Annual report on DtC shipments charts the sales channel in detail

01.18.2016

State of the States Address

Wine Institute expert reports on mini reforms in direct shipping laws at DtC conference

11.23.2015

Taste Wine at Two More Colleges

California and Arizona students now sell wine in school tasting rooms

11.13.2015

Surging Sales for Red Blend Wines

Red blends overtake Merlot; all other industry metrics stay positive

11.05.2015

Do's and Don'ts for DtC

Speaker offers practical tips to increase wine sales

 
Metrics Home    [Total US Wine Sales]    Off-Premise Sales    Direct-to-Consumer    Winery Job Index    Flash Resellers    Winery Database    [Distributor Database]   
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »