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October 2012 Data Released on 11.15.2012
 
DtC Shipments Breaks Record in October
DtC shipments reached $222 million in October, the highest monthly sales total since at least January 2010, when the Wines & Vines/ShipCompliant Model began tracking them.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
October 2012 $222 million
13%
$1,418 million
9%
October 2011 $197 million $1,305 million
     
 
 

DtC Sales Of Wines Under $20


Value-Priced DtC Wines Not Growing
While value-priced wines have become more popular in flash sales, their performance is basically flat in direct-to-consumer shipments. They grew slightly in volume compared to a year earlier, and dropped slightly in value. These relatively inexpensive wines accounted for 11% of DtC value for the 12 months ending Oct 2012, shrinking from 12% in the previous 12-month period.

 
 
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