Wine Industry Metrics	Please select: Metrics Home  Off-Premise Sales  Direct-to-Consumer  Winery Job Index  Flash Resellers  Wineries     January 2012 Metrics February 2012 Metrics March 2012 Metrics April 2012 Metrics May 2012 Metrics June 2012 Metrics July 2012 Metrics August 2012 Metrics September 2012 Metrics October 2012 Metrics November 2012 Metrics December 2012 Metrics January 2013 Metrics February 2013 Metrics March 2013 Metrics April 2013 Metrics	METRICS EMAIL SIGN UP »

October 2012 Data Released on 11.15.2012

 

DtC Shipments Breaks Record in October

DtC shipments reached $222 million in October, the highest monthly sales total since at least January 2010, when the Wines & Vines/ShipCompliant Model began tracking them.

 

 

Direct-to-Consumer Shipments »	Month		12 Months
October 2011	$197 million	13%	$1,305 million	9%
October 2012	$222 million		$1,418 million

 

 

Value-Priced DtC Wines Not Growing
While value-priced wines have become more popular in flash sales, their performance is basically flat in direct-to-consumer shipments. They grew slightly in volume compared to a year earlier, and dropped slightly in value. These relatively inexpensive wines accounted for 11% of DtC value for the 12 months ending Oct 2012, shrinking from 12% in the previous 12-month period.

 

Related Articles:

 

 

 

 

04.17.2013

Annual Report on Direct Wine Shipping Available

Document illustrates the growth and reach of a $1.46 billion sales channel in U.S.

02.01.2013

Massachusetts Laws Not Improving With Age

01.29.2013

DtC at the State Level

Wine Institute official reviews progress in 2012, looks to year ahead

12.17.2012

Record DtC Sales Continue

November total hits $224 million; flash offers grew by 22%

11.01.2012

Winery Job Index Drops While DtC Shipments Soar

See More »

See Less «

 

---

 

 

866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com