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November 2012 Data Released on 12.14.2012DtC Shipments Hit New High in NovemberDirect-to-consumer shipments in November reached a new high in value, as they reached $224 million for the first time since WinesVinesDATA began tracking them in 2010. The 12% rise in value came with a 13% rise in volume, to 435,886 9L case equivalents for the month.
Direct-to-Consumer Shipments » Month 12 Months November 2011 $200 million 12% $1,327 million 9% November 2012 $224 million $1,442 million
Red blends saw the biggest per-bottle price increase of all major varietals or types in DtC shipments, rising more than $9 and 23% in a year. These are largely Bordeaux-style varietal blends. Merlot lost the most value, 10%, while Cabernet Sauvignon saw no change.