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November 2012 Data Released on 12.14.2012
 
DtC Shipments Hit New High in November
Direct-to-consumer shipments in November reached a new high in value, as they reached $224 million for the first time since WinesVinesDATA began tracking them in 2010. The 12% rise in value came with a 13% rise in volume, to 435,886 9L case equivalents for the month.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
November 2011 $200 million
12%
$1,327 million
9%
November 2012 $224 million $1,442 million
     
 
 

Bottle Price Change by Varietal

Red blends saw the biggest per-bottle price increase of all major varietals or types in DtC shipments, rising more than $9 and 23% in a year. These are largely Bordeaux-style varietal blends. Merlot lost the most value, 10%, while Cabernet Sauvignon saw no change.

 
 
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