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November 2012 Data Released on 12.14.2012

 

DtC Shipments Hit New High in November

Direct-to-consumer shipments in November reached a new high in value, as they reached $224 million for the first time since WinesVinesDATA began tracking them in 2010. The 12% rise in value came with a 13% rise in volume, to 435,886 9L case equivalents for the month.

 

 

Direct-to-Consumer Shipments »	Month		12 Months
November 2011	$200 million	12%	$1,327 million	9%
November 2012	$224 million		$1,442 million

 

 

Red blends saw the biggest per-bottle price increase of all major varietals or types in DtC shipments, rising more than $9 and 23% in a year. These are largely Bordeaux-style varietal blends. Merlot lost the most value, 10%, while Cabernet Sauvignon saw no change.

 

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