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December 2012 Data Released on 01.15.2013
 
2012 Ends on High Note for DtC Shipments; Annual Sales Near $1.5 Billion
Direct-to-consumer shipments of wine finished 2012 on a very high note as sales grew 23% over December 2011, boosting the 12-month total to $1.47 billion --a gain of 10%. Volume grew at 14% in December and 8% for the year, while the average bottle price increased from $37.63 in 2011 to $38.42 in 2012.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
December 2012 $128 million
23%
$1,466 million
10%
December 2011 $104 million $1,333 million
     
 
 

December DtC Shipments

December DtC shipments grew more rapidly in 2012 than 2011 or the two previous years. They showed a similar trend to December off-premise sales.

Annual DtC Shipments

 
 
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