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December 2012 Data Released on 01.15.20132012 Ends on High Note for DtC Shipments; Annual Sales Near $1.5 BillionDirect-to-consumer shipments of wine finished 2012 on a very high note as sales grew 23% over December 2011, boosting the 12-month total to $1.47 billion --a gain of 10%. Volume grew at 14% in December and 8% for the year, while the average bottle price increased from $37.63 in 2011 to $38.42 in 2012.
Direct-to-Consumer Shipments » Month 12 Months December 2012 $128 mil 23% $1,466 mil 10% December 2011 $104 mil $1,333 mil
December DtC shipments grew more rapidly in 2012 than 2011 or the two previous years. They showed a similar trend to December off-premise sales.
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