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January 2013 Data Released on 02.14.2013Slow Month of January Still Sees 4% Growth for DtC ShipmentsDtC shipments made a modest gain in January, increasing 4% in value compared to January 2012. This is much slower growth than in December but good enough to keep the 12-month trend at 10%. January has been the third-slowest month for DtC shipments for several years, next to July and August when the weather is too hot for safely shipping wine club purchases and others.
Direct-to-Consumer Shipments » Month 12 Months January 2012 $66 million $1,335 million January 2013 $68 million $1,468 million
The share of market that different bottle price segments hold in dollars versus volume of DtC shipments shows a dramatic inverse relationship. The most expensive wines -- $100-plus -- account for the largest share of dollars and the smallest share of bottles shipped. The least expensive wines -- less than $20 per bottle -- held the largest share of volume and the second to lowest share of dollars.
Related Articles:06.14.2013Updates in Direct Shipping Legislation
Montana will reopen Oct. 1, DtC shipments shot down in other states
04.17.2013Annual Report on Direct Wine Shipping Available
Document illustrates the growth and reach of a $1.46 billion sales channel in U.S.
02.01.2013Massachusetts Laws Not Improving With Age
01.29.2013DtC at the State Level
Wine Institute official reviews progress in 2012, looks to year ahead
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