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January 2013 Data Released on 02.14.2013
 
Slow Month of January Still Sees 4% Growth for DtC Shipments
DtC shipments made a modest gain in January, increasing 4% in value compared to January 2012. This is much slower growth than in December but good enough to keep the 12-month trend at 10%. January has been the third-slowest month for DtC shipments for several years, next to July and August when the weather is too hot for safely shipping wine club purchases and others.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
January 2013 $68 million
4%
$1,468 million
10%
January 2012 $66 million $1,335 million
     
 
 

DtC Shipments By Bottle Price

The share of market that different bottle price segments hold in dollars versus volume of DtC shipments shows a dramatic inverse relationship. The most expensive wines -- $100-plus -- account for the largest share of dollars and the smallest share of bottles shipped. The least expensive wines -- less than $20 per bottle -- held the largest share of volume and the second to lowest share of dollars.

 
 
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