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January 2013 Data Released on 02.14.2013Slow Month of January Still Sees 4% Growth for DtC ShipmentsDtC shipments made a modest gain in January, increasing 4% in value compared to January 2012. This is much slower growth than in December but good enough to keep the 12-month trend at 10%. January has been the third-slowest month for DtC shipments for several years, next to July and August when the weather is too hot for safely shipping wine club purchases and others.
Direct-to-Consumer Shipments » Month 12 Months January 2013 $68 mil 4% $1,468 mil 10% January 2012 $66 mil $1,335 mil
The share of market that different bottle price segments hold in dollars versus volume of DtC shipments shows a dramatic inverse relationship. The most expensive wines -- $100-plus -- account for the largest share of dollars and the smallest share of bottles shipped. The least expensive wines -- less than $20 per bottle -- held the largest share of volume and the second to lowest share of dollars.