Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesData  
 
February 2013 Data Released on 03.15.2013
 
February DtC Shipments Continue to Accelerate
Wine shipped directly to consumers made the biggest February sales increase in at least three years. Growth in value rose 22% while growth in volume grew 15%, indicating higher prices than a year ago. February is becoming more popular as a shipping month, as evidenced by the accelerating growth rates of 5% in February 2011, 12% in February 2012 and 22% in February 2013.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
February 2013 $113 million
22%
$1,489 million
11%
February 2012 $92 million $1,345 million
     
 
 

DtC Market Share By Price Segment

Half the money spent on direct-to-consumer shipments in the past 12 months went toward the highest priced wines at $50-plus and only 11% on the least expensive, priced under $20 per bottle, according to the Wines & Vines/ShipCompliant model. The results tend to underline the value of an active wine club and other direct shipments for domestic wineries. The dollar share numbers contrast sharply with sales by flash sites. Of those, 51% of sales involved wines at less than $20.

 

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
07.11.2014

Massachusetts Approves DtC Law

New legislation opens Boston state to wine shipping

02.27.2014

Oregon Pulls Ahead With DtC Sales

Willamette Valley Pinot Noir gains in popularity as distribution improves

02.15.2014

Wine Metrics Positive in January

New year brings solid growth in winery job activity and DtC and off-premise sales

01.24.2014

DtC Wine Shipments Could Reach $3.2 Billion By 2024

Sauvignon Blanc, wines priced below $15 per bottle saw boost in 2013, according to ShipCompliant report

01.23.2014

New States Open to Wine Shipping

Montana and Arkansas join list of states accepting direct-to-consumer shipments from out-of-state wineries

 
Metrics Home           Off-Premise Sales           Direct-to-Consumer           Winery Job Index           Flash Resellers           Winery Database          
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.