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May 2013 Data Released on 06.13.2013Increase in DtC Shipments by Value and VolumeThe month of May saw direct-to-consumer shipments increase both in volume and value. Compared to May 2012, total shipments are up 17%, and total value also rose by 17% to reach $127 million.
Direct-to-Consumer Shipments » Month 12 Months May 2012 $108 million 17% $1,349 million 11% May 2013 $127 million $1,503 million
Average bottle price by varietal
The average bottle price for Pinot Noir in the direct-to-consumer channel increased from $36 in May 2012 to $39 in May 2013. Pinot Noir prices have steadily increased since 2011. Cabernet Sauvignon, which still has the highest average bottle price at $53, stayed the same year to year, while Zinfandel rose to $28.98, beating its previous high average of $28 set in 2011.