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May 2013 Data Released on 06.13.2013
 
Increase in DtC Shipments by Value and Volume
The month of May saw direct-to-consumer shipments increase both in volume and value. Compared to May 2012, total shipments are up 17%, and total value also rose by 17% to reach $127 million.
 
 
Direct-to-Consumer Shipments » Month   12 Months  
May 2013 $127 mil
17%
$1,503 mil
11%
May 2012 $108 mil $1,349 mil
     
 
 

Direct-to-Consumer Shipments.

Average bottle price by varietal 

The average bottle price for Pinot Noir in the direct-to-consumer channel increased from $36 in May 2012 to $39 in May 2013. Pinot Noir prices have steadily increased since 2011. Cabernet Sauvignon, which still has the highest average bottle price at $53, stayed the same year to year, while Zinfandel rose to $28.98, beating its previous high average of $28 set in 2011.

DtC Shipment Price By Varietal

 
 
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