|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
July 2013 Data Released on 08.15.2013July DtC Shipments Up 15% in Value, 16% in VolumeDirect-to-consumer shipments of domestic wine totaled $56,037,392 in July, surpassing the July 2012 level by 15%. Volume grew 16% to 152,348 case equivalents. Average bottle price dipped $0.37 to $30.65.
Direct-to-Consumer Shipments » Month 12 Months July 2013 $56 mil 15% $1,517 mil 12% July 2012 $49 mil $1,355 mil
Merlot Remains Strong in DtC Sales, Pinot Grigio Grows Fast
DtC shipments of Merlot grew 6% in value in 12 months, while Merlot shrank in off-premise sales (Off-Premise page). Pinot Grigio/Gris just passed Merlot in off-premise sales, but it remained relatively small in DtC shipments. Still, Pinot Grigio/Gris grew 24% in the DtC channel compared to the previous 12 months.
Download the Wines & Vines/Ship Compliant 2016 Direct to Consumer shipping report
Related Articles:06.29.2016Landscape After Shipping SuccessWineries should issue online BPA warning, Wine Institute VP reports06.16.2016Wineries Eye Direct Shipments to PennsylvaniaBill that liberalizes retail sales also opens state to shipments from out of state wineries06.08.2016Pennsylvania to Allow Wine Sales in Grocery StoresWineries to benefit as governor signs bill allowing direct shipping and grocery sales05.12.2016Tasting Room Survey Discloses DisparitiesWages and lifetime value of wine club members vary widely by region03.02.2016Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates PublicationsDeal to strengthen Wines & Vines' influential industry data and analysis