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July 2013 Data Released on 08.15.2013July DtC Shipments Up 15% in Value, 16% in VolumeDirect-to-consumer shipments of domestic wine totaled $56,037,392 in July, surpassing the July 2012 level by 15%. Volume grew 16% to 152,348 case equivalents. Average bottle price dipped $0.37 to $30.65.
Direct-to-Consumer Shipments » Month 12 Months July 2013 $56 million 15% $1,517 million 12% July 2012 $49 million $1,355 million
Merlot Remains Strong in DtC Sales, Pinot Grigio Grows Fast
DtC shipments of Merlot grew 6% in value in 12 months, while Merlot shrank in off-premise sales (Off-Premise page). Pinot Grigio/Gris just passed Merlot in off-premise sales, but it remained relatively small in DtC shipments. Still, Pinot Grigio/Gris grew 24% in the DtC channel compared to the previous 12 months.