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August 2013 Data Released on 09.13.2013DtC Shipment Value in August Beats 2012 Level by 23%August marked the fourth month in a row that monthly direct-to-consumer wine shipments exceeded their levels in the same months of 2012. The value of DtC shipments rose by 23% in August to $67 million, according to the Wines & Vines/ShipCompliant Model. DtC shipments on a 12-month basis were up 13% from the same period a year earlier.
Direct-to-Consumer Shipments » Month 12 Months August 2012 $55 million 23% $1,358 million 13% August 2013 $67 million $1,530 million
DtC Cabernet Sauvignon Earns Most Dollars at High Price Points
Examining direct-to-consumer shipments from U.S. wineries by bottle price shows how this channel differs from off-premise store sales. In Cabernet Sauvignon, DtC wines at the highest price points generated the most revenue in the 12 months through August.