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September 2013 Data Released on 10.14.2013DtC Shipments Reach $141 Million in SeptemberDirect-to-consumer shipments from U.S. wineries continued to climb in September, reaching $141 million according to the Wines & Vines/ShipCompliant Model. This reflected an increase of 6% in value compared to September 2012. DtC shipments averaged 10% higher for the past 12 months. The volume of DtC shipments grew 7% in September.
Direct-to-Consumer Shipments » Month 12 Months September 2012 $133 million 6% $1,394 million 10% September 2013 $141 million $1,538 million
Pinot Noir DtC Shipments Strongest in $40-$59 Price Segment
Pinot Noir sales in the DtC shipment channel were strongest in the price range of $40-$59 per bottle for the 12-month period through September. This segment yielded $90 million, for 37% of the market share in value and 32% in case volume. Pinot Noirs from $20 to $39 accounted for 36% of volume and 36% of value.