|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
October 2013 Data Released on 11.14.2013DtC Shipments Break Record With October Sales of $240 MillionDirect-to-consumer wine shipments in October hit their highest level since at least 2009, when the Wines & Vines/ShipCompliant model began tracking them. October sales hit $240 million, passing the previous record set in November 2012 by $16 million.
Direct-to-Consumer Shipments » Month 12 Months October 2013 $240 mil 8% $1,556 mil 10% October 2012 $222 mil $1,418 mil
Chardonnay Price Preference Is Broad in DtC Shipments
Sales of Chardonnay in the direct-to-consumer (DtC) channel spread across a wide range of price points during the most recent 12 months. The two strongest segments in value were $30 apart. Chardonnay priced $20-$29 per bottle had the highest dollar sales at $34 million and the highest volume sales at 114,000 cases. Chardonnay priced $50-$79 per bottle earned the second highest sales at $24 million with a volume of 33,000 cases.
Sales of Chardonnay via direct-to-consumer shipments were highest in the $20-$29 price bracket, where the value reached $34 million and the volume reached 114,000 cases during the 12 months ending in October. The other six price segments shown were relatively close in value. Note that the most expensive wines at $80-plus neared $16 million with only 15,000 cases.Download the Wines & Vines/Ship Compliant 2016 Direct to Consumer shipping report
Related Articles:03.02.2016Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates PublicationsDeal to strengthen Wines & Vines' influential industry data and analysis01.25.2016Direct-to-Consumer Shipments Near $2 BillionAnnual report on DtC shipments charts the sales channel in detail01.18.2016State of the States AddressWine Institute expert reports on mini reforms in direct shipping laws at DtC conference11.23.2015Taste Wine at Two More CollegesCalifornia and Arizona students now sell wine in school tasting rooms11.13.2015Surging Sales for Red Blend WinesRed blends overtake Merlot; all other industry metrics stay positive