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November 2013 Data Released on 12.16.2013DtC Shipments Increase by 1% in November, 8% in 12 MonthsDirect-to-consumer shipments of domestic wine in November increased by 1% in value. Volume rose by 2% in the same period, as the composition of shipments shifted toward an increased volume of lower-priced wines. Consumers spent $225 million on 446,000 9L-case equivalents, making November the second best month of 2013 so far.
Direct-to-Consumer Shipments » Month 12 Months November 2013 $225 mil 1% $1,558 mil 8% November 2012 $224 mil $1,442 mil
Growth for the 12-month period through November was 8% higher than a year previously. The category as a whole experienced a very slight softening of $.13 in average bottle price in the 12-month period.
Cabernet Sauvignon Up $1.25 in Average DtC Bottle Price
Cabernet Sauvignon and Pinot Noir grew in average bottle price in DtC shipments for the 12 months through November, while the other three biggest-selling varietals dropped in price. Cabernet gained $1.25 per bottle for a new average price of $63.91, which represented 2% growth. Pinot Noir rose to an average bottle price of $41.97. Merlot and Chardonnay decreased by less than $1 each, but red blends dropped by $3.98 per bottle to $46.64. A year previously red blends had grown by more than $9 average bottle price, so even after the recent drop they remained ahead of November 2011 by more than $5.