|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
November 2013 Data Released on 12.16.2013DtC Shipments Increase by 1% in November, 8% in 12 MonthsDirect-to-consumer shipments of domestic wine in November increased by 1% in value. Volume rose by 2% in the same period, as the composition of shipments shifted toward an increased volume of lower-priced wines. Consumers spent $225 million on 446,000 9L-case equivalents, making November the second best month of 2013 so far.
Direct-to-Consumer Shipments » Month 12 Months November 2013 $225 mil 1% $1,558 mil 8% November 2012 $224 mil $1,442 mil
Growth for the 12-month period through November was 8% higher than a year previously. The category as a whole experienced a very slight softening of $.13 in average bottle price in the 12-month period.
Cabernet Sauvignon Up $1.25 in Average DtC Bottle Price
Cabernet Sauvignon and Pinot Noir grew in average bottle price in DtC shipments for the 12 months through November, while the other three biggest-selling varietals dropped in price. Cabernet gained $1.25 per bottle for a new average price of $63.91, which represented 2% growth. Pinot Noir rose to an average bottle price of $41.97. Merlot and Chardonnay decreased by less than $1 each, but red blends dropped by $3.98 per bottle to $46.64. A year previously red blends had grown by more than $9 average bottle price, so even after the recent drop they remained ahead of November 2011 by more than $5.Download the Wines & Vines/Ship Compliant 2016 Direct to Consumer shipping report
Related Articles:05.12.2016Tasting Room Survey Discloses DisparitiesWages and lifetime value of wine club members vary widely by region03.02.2016Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates PublicationsDeal to strengthen Wines & Vines' influential industry data and analysis01.25.2016Direct-to-Consumer Shipments Near $2 BillionAnnual report on DtC shipments charts the sales channel in detail01.18.2016State of the States AddressWine Institute expert reports on mini reforms in direct shipping laws at DtC conference11.23.2015Taste Wine at Two More CollegesCalifornia and Arizona students now sell wine in school tasting rooms