|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
December 2013 Data Released on 01.15.2014DtC Shipments Reach New High in 2013The value of direct-to-consumer shipments from U.S. wineries reached $1.58 billion in 2013, the highest annual level since at least 2010, when this metric was created with the Wines & Vines/ShipCompliant model. Sales in December 2013 alone grew to $145 million.
Direct-to-Consumer Shipments » Month 12 Months December 2013 $145 mil 14% $1,576 mil 7% December 2012 $128 mil $1,466 mil
December DtC Shipment Value up 14%, Volume up 23%
DtC shipments typically peak in October or November each year, then fall in December after the peak buying period. December 2013 kept to this pattern, yet sales grew 14% over the previous December. Volume rose even faster—up 23% to 366,929 case equivalents.
DtC Shipments Climb Steadily to $1.58 Billion
DtC shipments stepped up again in 2013, continuing a steady climb since 2010. Dollar sales were up 7% to $1.58 billion, while volume rose by 9% to reach 3.48 million 9-liter case equivalents. Average bottle price for DtC shipments dipped slightly, from $38.42 in 2012 to $37.78 in 2013.
Download the Wines & Vines/Ship Compliant 2016 Direct to Consumer shipping report
Related Articles:03.02.2016Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates PublicationsDeal to strengthen Wines & Vines' influential industry data and analysis01.25.2016Direct-to-Consumer Shipments Near $2 BillionAnnual report on DtC shipments charts the sales channel in detail01.18.2016State of the States AddressWine Institute expert reports on mini reforms in direct shipping laws at DtC conference11.23.2015Taste Wine at Two More CollegesCalifornia and Arizona students now sell wine in school tasting rooms11.13.2015Surging Sales for Red Blend WinesRed blends overtake Merlot; all other industry metrics stay positive