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February 2014 Data Released on 03.13.2014February DtC Shipments Increase 12%The value of direct-to-consumer shipments from U.S. wineries increased 12% in February over the previous February, and gained 7% during the past 12 months. The 12-month rate of growth has decelerated by four points from a year ago, when it was 11%.
Direct-to-Consumer Shipments » Month 12 Months February 2014 $126 million 12% $1,598 million 7% February 2013 $113 million $1,489 million
Red Blend DtC Sales Skew to High Price Segments
In the DtC shipment channel red-blend wines generated much more revenue in the highest priced segments, than the lower or mid range. This contrasts sharply with off-premise sales (see Off-Premise page) in which the $8-$10.99 range is by far the biggest in value. Wineries whose products are allocated are heavily involved in DtC shipments at the highest price levels, and many of them make non-varietally labeled red blends.