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April 2014 Data Released on 05.15.2014DtC Shipment Value Rises 11% in AprilThe value of direct-to-consumer shipments from U.S. wineries grew by 11% in April compared to April 2013. This matched the 12-month growth rate of 11%.
Direct-to-Consumer Shipments » Month 12 Months April 2014 $157 million 11% $1,649 million 11% April 2013 $142 million $1,484 million
DtC shipments rose 11% above last year’s value in April. Volume in April rose by 13%, reaching 353,000 9-liter case equivalents.
The five best-selling white wine types all grew in sales during the 12 months through April. Chardonnay was highest with $139 million in value.
Chardonnay dominated DtC shipment market share by value among white wines to an even greater degree than it did off-premise sales of white wines in the 12 months through April. Sauvignon Blanc was second for DtC whites, while in off-premise sales it was third behind Pinot Grigio.