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July 2016 Data Released on 08.15.2016Flash Offers Tumble in JulyTotal offers for domestic wines by flash websites fell more than 10% in July, the second largest decline in offers this year. A special sales event by one of the leading websites, Invino, resulted in 162 offers for domestic wines but that wasn't enough to push July's total number of offers past July of last year.
Flash Reseller Offers » Month 12 Months July 2016 511 -11% 6,449 -0% July 2015 573 6,471
Wines Vines Analytics tracks a total of 16 websites, but lists the monthly totals of the ten leading sites. Offers for domestic wines by all ten of the leading sites were down compared to July 2015.
During the 12-month period ending in July 2015, total offers grew by 6.5% to 6,471 but that growth has not been repeated this year. Total offers fell slightly from 6,471 to 6,449 or less than 1%. While total offer growth may have stalled, the average flash price (the price wines are sold by the flash websites) increased steadily from $23.31 in 2014 to $26.80 in 2016.
Chardonnay and Sauvignon Blanc, the two most popular white varietals in the retail sector, are not as popular on flash sites. Offers for these wines have fallen steadily since 2014 while Pinot Noir and red blends have enjoyed regular increases. Cabernet Sauvingon is still the most common wine offered by flash sites by a wide margin but the number of offers for this wine dropped 6% from 1,638 to 1,539. The average flash price for Cabernet, while still the highest, also dropped by nearly a dollar from $43.36 in 2015 to $42.43 in the most recent 12-months.
Offers for Syrah picked up in 2016, growing by 42% from 152 to 216 and the average flash price for the varietal shot up by more than 50% to $40.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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