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September 2016 Data Released on 10.14.2016Flash Offers Take Another DiveDespite a massive sales push over the Labor Day Holiday weekend by the website Invino, which made 270 offers for domestic wines, the total number of offers in September fell by 9%. The 12-month total also remained flat, coming in 7% lower than the same period in 2015. Since WineShopper is no longer an active flash website, Wines Vines Analytics moved Wired for Wine into the top ten sites highlighted in the monthly metrics reports.
Flash Reseller Offers » Month 12 Months September 2016 637 -9% 6,371 -7% September 2015 699 6,828
Offers dropped against the previous year in almost every month of 2016. The decline is clearly evident when looking at 12-months of offers broken down by the states and regions where the wines originated. In nearly every major region, from California’s North Coast to Washington, offers were down compared to the previous year. Offers for wines from wineries in Oregon and Washington were both down by 13% and the number of wines from California’s Central Coast fell 12%.
The only state that saw an increase in offers was New York. Offers for New York wines grew by 6% from 235 to 248. Almost all of these wines had no other designation aside from the state, and still only accounted for a 4% share of total offers. Most, or 77%, of the wines from Washington have a Columbia Valley designation and 82% of the wines from Oregon are from the Willamette Valley.
California accounts for the vast majority of all offers at 86% and of those 77% are from the North Coast region, which includes Napa and Sonoma counties.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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