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May 2016 Data Released on 06.15.2016Flash Offers Back on the IncreaseThanks to a big sales push by Invino during Memorial Day Weekend, total flash offers for domestic wines increased in May over the previous year. The 2% increase countered a trend of declining offer counts in recent months. Invino posted 279 offers, which is a little more than 40% of the monthly total of 676.
Flash Reseller Offers » Month 12 Months May 2016 676 2% 6,513 2% May 2015 662 6,371
About one third of the 279 wines Invino offered for sale in May were from Napa County wineries. Napa wines regularly account for a large share of the offers from all flash websites. Of the 6,513 offers by all flash websites in the past 12 months, 2,347 or 36% were from Napa County. That share is slightly less than during the same 12-month period ending May 2015, when Napa wines accounted for 2,366 or 37% of all offers.
About 40% of all the Napa County wines offered by flash websites had flash prices of less than $20. One year ago, wines with a flash price of less than $20 accounted for 45% of all Napa offers. While the number of Napa wine offers overall has declined, the number of expensive wines increased during the same period. Flash websites offered 377 wines with prices of more than $50 in the past 12 months and just 100 such wines in the previous period. The leading flash websites often have high-priced Napa “cult” wines for sale. In April, Last Bottle Wines held a special two-day sales event with 128 offers that had an average flash price of $112.
Cabernet Sauvingon and red blends continue to be the leading wines offered from Napa. These two wines accounted for 54% of all the Napa County offers.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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