Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesData  
 
March 2014 Data Released on 04.14.2014
 
Spike in Flash Offers
Flash offers for U.S. wines in March rose 22% over the previous month and came in 26% higher than the same period in 2013. Invino's 132 offers led all other sites, and about 50 of those offers came during a special event March 19.
 
 
Flash Reseller Offers » Month   12 Months  
March 2013 396
26%
5,335
7%
March 2014 498 5,687
     
 
 

Flash Sites Compared For March

Each month Wines Vines Analytics tracks the number of offers for domestic wines by flash sites as well as how many unique wineries have wines available through the sites. Looking at the past 12 months of offer and winery data, websites with a higher number of offers often had multiple offers from the same wineries.

Invino, which makes several offers per day, had the highest number of offers in the past 12 months (1,404), as well as the highest number of unique wineries (356). Yet 75% of those wineries accounted for more than one offer; the same was true of Wines Til Sold Out. On WTSO, which can make multiple offers per day, 84% of the unique wineries with offers through the site had more than one offer. Last Call Wines had more offers (871) and a higher number of unique wineries (142), but the same percentage of wineries with more than one offer.

Flash Sites by Offers

A higher volume of offers would generally mean more winery variety, but the high percentage of multiple offers from the same wineries suggests some redundancy.

Flash Sites by Unique Wineries

Websites with a far lower rate of offers—those often just offering one wine per day—also had a lower rate of selling multiple wines from the same wineries. In the past 12 months Last Bottle Wines made 193 offers for domestic wines from 119 wineries, of which only 39% had multiple offers. The Wine Spies had 324 offers, and half of its 162 unique wineries accounted for more than one offer.

Flash Sites Compared

Flash Discounts for a Sample of California Zinfandel Wines Offered in March

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
01.01.2013

The Future of Flash

As the wine industry emerges from recession, online retailers stay bullish

11.01.2012

Wine Woot Driven by Fans and Critics

Early player in the flash market looks to stand out through online interaction

 
Metrics Home           Off-Premise Sales           Direct-to-Consumer           Winery Job Index           Flash Resellers           Winery Database          
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.