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March 2015 Data Released on 04.15.2015Flash Offers Dip in MarchThe total number of domestic wine offers by flash sales websites fell 7% in March compared to the total number of offers during the same period last year. The drop in offers stems largely from Invino making just 44 offers in March compared to 132 last March during a special offer promotion. Five of the nine major flash websites tracked by Wines Vines Analytics offered the same or more wines in March than last year.
Flash Reseller Offers » Month 12 Months March 2015 461 -7% 6,224 9% March 2014 498 5,687
Offers for Northwest wines
About eight out of every 10 domestic wines offered by flash websites are from California wineries, but wineries in Oregon and Washington account for the second largest share of flash offers. The two Pacific Northwest states are also home to the most wineries after California.
Pinot Noir accounted for 75% of all offers for Oregon wines in the two 12-month periods ending in March. No other varietal wine came close to matching the number of offers for Oregon Pinot Noir. Offers for Washington wines were much more diverse, but Cabernet Sauvignon and red blends still accounted for about 50% of all the state’s offers.
Most Northwest wines offered for less than $20
Nearly half of the wines from Washington had a flash price of less than $15 and nearly 70% of the 662 offers in the two 12-month periods had a flash price of less than $20. About half of the Oregon wines offered by flash resellers had a flash price between $15 and $19.99.
The three Northwest wines with the highest flash prices were a 2008 Adelsheim Vineyard Willamette Valley Pinot Noir offered for $139.99, 2011 Ken Wright Cellars Oregon Pinot Noir at $99 and a 2010 Leonetti Cellar Walla Walla Cabernet Sauvignon for $89.