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October 2014 Data Released on 11.13.2014Slightly Fewer Offers in OctoberOffers by flash wine sales websites declined for a second consecutive month, though the drop-off was far less dramatic than in September. Flash websites made 414 offers for domestic wines in October, which is 7% less than in October 2013 and 6% less than in October 2012. Wines Til Sold Out (WTSO) made the most offers for domestic wines with 71, and it also had the highest average discount of 52%.
Flash Reseller Offers » Month 12 Months October 2014 414 -7% 6,089 18% October 2013 447 5,180
Flash Offers for Red Blends
Continuing the focus on red blends, Wines Vines Analytics found the wine type accounted for 765 offers (or 12.5% of the 6,096 total offers) for domestic wines in the past 12 months ending in October. The total number of offers for red blends increased 18% since the 12 months ending in October 2012, when flash resellers offered 650 red blends.
The websites Invino and WTSO, which frequently account for the highest number of offers, consistently had the most red blends for sale. In the three 12-month periods ending in October, the two websites offered 750 red blends, or 36% of the 2,100 total offers for red blend wines by all websites.
Most Offers for Less Than $30
Most of these wines are being sold in the $15 to $29.99 range, which accounted for 989 offers or nearly half of the total. There has been a slight downward trend in the number of offers for wines priced between $30-$39.99, which slipped from 112 to 96. Wines with flash offers of more than $100 accounted for just 4.6% of all offers.
Red blends, especially Bordeaux variety blends from Napa Valley, often command the highest prices in the flash market. On Oct. 31, Last Call Wines offered a 2010 red blend from Viader Vineyards Vineyards for $119.99, which was the fourth-highest flash price of the month.