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January 2015 Data Released on 02.13.2015Flash Offers Off to a Slow Start in 2015The beginning of the new year brought with it an 18% decline in the number of flash offers for domestic wines through the websites tracked by Wines Vines Analytics.
Flash Reseller Offers » Month 12 Months January 2015 445 -18% 6,137 10% January 2014 542 5,562
Among the reasons for the drop in offers compared to the same period the previous year: In January 2014 Wired For Wine held a special sales event that generated 89 offers, pushing the total number for the month to 542 (compared to 445 in January 2015). Looking at the total number of offers from the nine leading websites, offers were still down 10% in January 2015 compared to the previous year.
Many Offers for Private Label Brands
In the past 12 months through January, Plata Wine Partners and its numerous brands accounted for the largest share by producer of domestic wines offered by flash websites. The company, based in Napa, Calif., is the wine-production division of Silverado Investment Management Co., which owns more than 25,000 acres of vineyards, mainly in the coastal regions of California. Silverado Investment Management previously was known by the name Silverado Premium Properties and is owned by the investment firm TIAA-CREF.
Plata had 87 offers for wines from 17 different wine brands. The company also produced wine for brands developed exclusively for the flash website Lot 18, which made 95 wine offers in the past year. Lot 18 used a variety of custom wine companies to produce wines for 25 brands such as Bicycle Pirate, Compass Point and The Stringer.