Wine Industry Metrics   Please select:
August 2016 Data Released on 09.15.2016
Flash Offers Remain Flat
Total flash offers in August fell by 3% compared to the previous year as the number of offers for domestic wines continues to drop or stay flat. WineShopper, which was acquired by more than a decade ago, is no longer operating as a separate site, and fewer offers than normal from Lot 18 and Wine Woot appear to have led to the decline in total offers this past month.
Flash Reseller Offers » Month   12 Months  
August 2016 614
August 2015 630 6,500

While Last Bottle held a large two-day sales event, which resulted in its posting 127 offers in August, and Invino made 117 offers nearly all of the other websites made fewer offers than during the same period in 2015. The 12-month total number of offers is also 1% less than at the same point in 2015.

Flash offers for Cabernet 
Since Wines Vines Analytics started tracking flash offers, Cabernet Sauvignon has consistently accounted for the largest share of all domestic wine offers. Nearly a quarter of all offers in the past 12 months were for the varietal. Just like all offers this year, however, the number of offers for Cabernet Sauvignon is down. In the past 12 months, flash websites have made 1,564 Cabernet offers, which is nearly 4% less than in 2015.


More than half of those Cabernets came from wineries in Napa County, while Sonoma County wineries accounted for just 15% of those offers. Flash websites offered more Cabs from other parts of California, 282 offers, than Sonoma County, 239.

Flash websites continue to offer more Cabernet wines with flash prices higher than $100. In 2015, they made 77 such offers and in the past year they posted 99. These high-priced offers continue to be the small minority of offers as 68% of the Cabernets offered by flash websites had prices between $11 and $40.




Flash Methodology

Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.

When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.

Related Articles:
Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates Publications
Deal to strengthen Wines & Vines' influential industry data and analysis
Surging Sales for Red Blend Wines
Red blends overtake Merlot; all other industry metrics stay positive
Online Wine Sales Have Room to Grow
Other countries outpace United States for selling wine on the web
Metrics Show Healthy U.S. Wine Industry
DtC shipments and winery hiring activity grow rapidly in March
What's the Return on Winery Social Media?
Social media is a requisite for a successful brand, but the ROI is still elusive