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February 2015 Data Released on 03.13.2015Surge in Flash OffersAfter a slow start in January, flash offers for domestic wines shot up by more than 30% in February as the website Invino posted 182 offers. Invino, which often has the highest monthly total for offers, accounted for 34% of all of the 533 offers for domestic wines in February.
Flash Reseller Offers » Month 12 Months February 2015 533 31% 6,261 12% February 2014 408 5,585
Nearly all of Invino’s domestic wine offers in February were Californian wines and most of those were from the North Coast region that includes Sonoma, Napa, Mendocino and Lake counties. Of the 2,031 wineries in the North Coast, 640, or 32%, had a wine offered by a flash website.
Medium and large wineries, those producing 50,000 to more than 500,000 cases per year, had a high level of participation in the flash channel, but such wineries account for less than 4% of all U.S. wineries and 17% of wineries with a flash offer. Wineries producing 5,000 to 49,999 cases had a 29% participation rate and 26% of all wineries with an average bottle price of $30 and higher had a wine for sale via flash.
Of the 1,059 wineries with a wine offered through a flash site, 67% made between 1,000 and 49,999 cases of wine per year, 62% had an average bottle price of $30 and more and 61% were located in the North Coast region of California.