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April 2016 Data Released on 05.13.2016Downward Trend Returns for Flash OffersFlash offers for domestic wines continue to slide compared to the previous year. After a small rally in March, total offers fell in April compared to April 2015. A special, two-day sales drive by Last Bottle Wines resulted in 128 offers for domestic wines, but that wasn't enough to push the monthly total higher than in 2015.
Flash Reseller Offers » Month 12 Months April 2016 513 -7% 6,499 3% April 2015 554 6,319
Many of Last Bottle Wines’ offers were for higher priced wines and that drove the average retail price for wines offered by the website to $184, with an average flash price of $112. The highest priced offer by Last Bottle Wines in April was for one bottle of 2013 Screaming Eagle for $1,595. Some of the other high priced offers were for wines from Sine Qua Non, Harlan Estate, Colgin Cellars and Araujo Estate Wines.
Always a Good Vintage for Flash Offers
Most of the wines offered by flash websites are from relatively recent vintages. More than 70% of all offers in the past 12 months are for wines from 2010, 2011 and 2013. The 2012 vintage had the highest share of all offers at 28.5%. There were more non-vintage wines (142) offered by flash websites than wines from 2005 and older vintages (127).
The variation between vintages does not appear to have much difference on flash price. The average discount for wines of a particular vintage did not differ by much more than a few percentage points. For example, the Wine Spectator gave the 2011 vintage for Sonoma and Napa county Cabernet Sauvignon, which accounts for a large number of flash offers, an 86 and 83 respectively. The 2012 vintage earned a 96 in Napa and 92 in Sonoma. The average discount by flash websites for 2011 wines was 42% while the average discount for wines from 2012 was 40%.
The average discount has stayed rather steady in the past year for wines for every vintage. From the oldest to the latest wines, the discount ranged from 39% to 43%.
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