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January 2014 Data Released on 02.14.2014New Year Brings More OffersThe total number of offers for domestic wines by flash resellers grew by more than 40% in January compared to a year ago mainly because of a special offer by the site Wired for Wine. The website, which normally only makes one offer per day, held a special blowout event that drove its offer count to 89. Excluding Wired for Wine's offers, the number of offers for January is still 70 more than last year.
Flash Reseller Offers » Month 12 Months January 2013 383 42% 5,397 3% January 2014 542 5,562
Cabernet Sauvignon and wines from Sonoma and Napa counties continue to dominate domestic flash offers. The two North Coast counties accounted for 66% of all domestic offers made by flash sites in the past 12 months. Adding the other North Coast counties of Lake and Mendocino, the region accounted for 68% of the 5,561 total offers.
Napa County wines had the highest average retail price of $57.89 and flash price of $35.72. Cabernet Sauvignon wines also had the highest average retail price of $63.80 and fetched an average flash price of $39.62, which is the highest of the major varieties. Syrah had the largest average discount of 42% and an average flash price of $22.03. Flash resellers had a total of 247 offers for Syrah in the past 12 months. The major variety with the lowest average flash price was Zinfandel at $20.10.