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June 2016 Data Released on 07.14.2016Flash Offers Take a DipAfter a small increase in May, total offers for domestic wines fell in June compared to the previous year. The June dip in offer activity continues a trend of little to no growth in offers compared to the previous year. One reason for the decreased offer activity is Wine Woot has been posting about 40 offers per month this year, while the site's monthly totals last year were between 60 to 70 offers.
Flash Reseller Offers » Month 12 Months June 2016 429 -2% 6,505 2% June 2015 437 6,381
Last month Wines Vines Analytics examined offers from Napa County and this focused on its North Coast neighbor Sonoma County. Total offers from Sonoma County wineries in the past 12 months was 1,517, which is 8% less than the same period ending June 2015. Flash websites offered 36% fewer Sonoma County Cabernet Sauvignon wines and nearly half as many wines made with “other red” varieties that includes Grenache, Cabernet Franc, Petit Verdot and others.
Offers for Sonoma County Pinot Noir, however, were up slightly from 346 to 384 and Chardonnay slipped from 248 to 235.
By variety or wine type, Pinot Noir is now the most offered wine from Sonoma County and accounts for 25% of all offers. Red blends accounted for only 12% and the total number of red blend offers stayed flat year to year.
The biggest decreases in offers by price came at the opposite ends of the spectrum with wines being offered for less than $15 dropping by 12.5% to 356 and the highest priced offers declining 17% to 119. Most Sonoma county wines offered by flash websites, 31%, had flash prices between $15 and $20.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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