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July 2015 Data Released on 08.13.2015Special Event Boosts July OffersTotal flash offers in July jumped 19% over last year in large part because of a special Fourth of July offer promotion by Invino. The website, which regularly has the most offers per month, posted 143 offers for wines from 107 unique wineries in July. The average flash price for those wines was $19. Last Call Wines had the second highest number of offers at 93.
Flash Reseller Offers » Month 12 Months July 2015 573 19% 6,471 7% July 2014 483 6,073
Cabernet Sauvignon remains the undisputed king of the flash market with the varietal accounting for 25% of all offers in the past 12 months ending July 2015. The number of offers for Cabernet Sauvignon grew 14% over the same period last year and the average flash price also increased by 14% from $38.03 to $43.36.
Red blends/Meritage wines, many of which are from Napa County wineries, are also quite popular with flash resellers. The wine type overtook Chardonnay for the third-highest number of offers at 905. Red blend offers grew by 20% from 751, while the number of Chardonnay offers fell from 813 to 782.
Pinot Noir, which had the second highest number of offers, grew from 1,126 to 1,265. The varietal’s share of total offers also increased by a percent to 19.5%. The average flash price for Pinot Noir increased by about 50 cents from the previous year.
Of the less popular varietals, Merlot stayed flat at around 200 offers while Syrah offers dropped nearly 40% to just 152.
Wines Vines Analytics’ research team captures flash offer details on hundreds of domestic wine offers each week. The team monitors offers presented on 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, the team monitors the website closely, with multiple site visits within each hour, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines editorial staff for the current month along with time-series comparisons on pricing, winery size and wine types.