Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesData  
 
February 2015 Data Released on 03.13.2015
 
Surge in Flash Offers
After a slow start in January, flash offers for domestic wines shot up by more than 30% in February as the website Invino posted 182 offers. Invino, which often has the highest monthly total for offers, accounted for 34% of all of the 533 offers for domestic wines in February.
 
 
Flash Reseller Offers » Month   12 Months  
February 2015 533
31%
6,261
12%
February 2014 408 5,585
     
 
 

Nearly all of Invino’s domestic wine offers in February were Californian wines and most of those were from the North Coast region that includes Sonoma, Napa, Mendocino and Lake counties. Of the 2,031 wineries in the North Coast, 640, or 32%, had a wine offered by a flash website.

 

 

Medium and large wineries, those producing 50,000 to more than 500,000 cases per year, had a high level of participation in the flash channel, but such wineries account for less than 4% of all U.S. wineries and 17% of wineries with a flash offer. Wineries producing 5,000 to 49,999 cases had a 29% participation rate and 26% of all wineries with an average bottle price of $30 and higher had a wine for sale via flash.

Of the 1,059 wineries with a wine offered through a flash site, 67% made between 1,000 and 49,999 cases of wine per year, 62% had an average bottle price of $30 and more and 61% were located in the North Coast region of California.

 

 

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
07.01.2014

Wine Social Media Pays Off

Industry leaders discuss ROI at Wine Industry Technology Symposium

01.01.2013

The Future of Flash

As the wine industry emerges from recession, online retailers stay bullish

 
Metrics Home           Off-Premise Sales           Direct-to-Consumer           Winery Job Index           Flash Resellers           Winery Database          
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2015 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.