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June 2014 Data Released on 07.15.2014Flash Offers up 10% as Summer BeginsThe number of total flash offers for domestic wines in June was 10% more than in June 2013. The increase comes at a time when wine shipments overall tend to decrease because of hot weather. Last Call Wines led all websites by accounting for a quarter of the 427 total offers. June's offers came from 264 unique wineries.
Flash Reseller Offers » Month 12 Months June 2014 427 10% 5,992 16% June 2013 387 5,173
Focus on Sonoma County
The significant majority of wines offered by flash websites come from California, and of those most are from either Napa or Sonoma County. Wines from Sonoma County accounted for 1,886 offers in the past 12 months, or 32% of the 5,994 total offers. The Sonoma County offers reflect a wider diversity of wine types than Napa County offers, which were led by Cabernet Sauvignon and red blends. Pinot Noir accounted for the most offers from Sonoma County, followed by Chardonnay and Cabernet Sauvignon.
Sonoma County’s regional differences are evident in the wines selling from this area, as the most offers for Chardonnay and Pinot Noir came from the Russian River Valley region; Zinfandel led all the offers from Dry Creek Valley, and Cabernet Sauvignon was the most common wine type out of the Alexander Valley. High-priced Cabernet Sauvignon led Alexander Valley to have the highest average retail price ($41) and the highest average flash price of $25.42. Flash sites offered some high-priced Russian River Valley wines, yet the region’s average retail price was $38.50, and the average flash price was $23.14.
Wines Vines Analytics captured 789 offers for wines with a Sonoma designation and of those 195 were for Pinot Noir, 151 were for Chardonnay and red blends and Cabernet Sauvignon had about 100 offers each.
Flash prices also reflect the difference in pricing between Sonoma and Napa counties. Napa wines generally had higher prices, with nearly 40% of the offers in a 12-month period ending in May priced above $20, and 291 of those priced more than $40. The majority of Sonoma County’s offers, however, fell in the range of $11 to $19.99 with only 112 wines offered with a flash price of more than $40.