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August 2014 Data Released on 09.15.2014Flash Offers Hit Summer HighsFlash websites heated up as summer came to an end with special sales events that pushed the total number of offers for domestic wines in August to 601, which is 64% more than during the same time the previous year and 24% higher than in July.
Flash Reseller Offers » Month 12 Months August 2014 601 64% 6,310 24% August 2013 366 5,088 Invino, Wired for Wine and Last Call Wines accounted for 365 offers, or more than half of the month’s total. Invino posted 194 offers followed by Last Call Wines’ 96 and Wired for Wine’s 75. Invino, Wired for Wine and a few other websites ran special promotions during Labor Day weekend. Last Bottle Wines held a special sales event during which Wines Vines Analytics captured 29 offers for domestic wines during the event. Wines Vines Analytics does not track offers for imports.
Wired for Wine’s offers had the highest average retail price of $82 and the highest flash price of $67, for one of the lowest average discounts of 22%. Last Call Wines had the second-highest average discount of all flash websites at 50%, based on average retail value of $41 and average flash price of $21 for the website’s offers.
Focus on Cabernet Sauvignon
This month Wines Vines Analytics focused its metrics report on Cabernet Sauvignon varietal wines. During the past 12 months through August 2014, there were 1,545 offers for Cabernet Sauvignon wines by all of the flash websites. Cabernet comprised a full quarter of the 6,310 total flash offers from that 12-month period; Napa County accounts for more than half of all the Cabernets offered.
Nearly three-fourths (or 1,107) of all the Cabernet wines had flash prices lower than $40, with 598 offers priced between $5 and $19.
Compared to the same 12-month period ending in August 2013, offers for Cabernet Sauvignon wines grew by 24%. The biggest growth by price category came at the highest level, with offers for wines with flash prices higher than $100 growing by 45% (to 71 from 49). Offers for wines with the lowest flash prices grew 22% (to 598 from 492).