|Wine Industry Metrics||Please select:||METRICS EMAIL SIGN UP|
January 2016 Data Released on 02.12.2016Flash Offers Continue Slide in 2016For the third straight month, the monthly total of flash offers for domestic wines was less than at the same point during the previous year. All of the major flash reseller websites had a relatively quiet start to 2016, and January's 418 offers is the lowest total since October 2014.
Flash Reseller Offers » Month 12 Months January 2016 418 -6% 6,628 8% January 2015 445 6,137
The number of U.S. wineries that have been involved with flash sites has also declined slightly in the past year. Of the 8,702 wineries in the United States, 1,023 or 12% had at least one wine offered on a flash website in the past 12 months. During the same time in 2015, 13% of all U.S. wineries had a wine on a flash website.
Flash websites sell wine at discount prices for a brief amount of time. While many wineries work with flash sites directly, some wines offered by the websites come from distributors, retailers or collectors.
While the total number of wineries grew from 8,287 in 2014 to 8,702 by the end of 2015, the number of unique wineries with flash offers dropped from 1,059 to 1,023. During the same period, however, the total number of offers increased. In the 12 months ending January 2015, flash websites made 6,137 offers. A year later those websites offered 6,628 wines, an increase of 8%.
About 65% of the 1,023 wineries with flash offers in the past year produce 1,000 to 49,000 cases of wine. These medium and small wineries also account for about 70% of the total offers made by flash sites in the past 12 months.
Related Articles:11.13.2015Surging Sales for Red Blend WinesRed blends overtake Merlot; all other industry metrics stay positive10.27.2015Online Wine Sales Have Room to GrowOther countries outpace United States for selling wine on the web04.15.2015Metrics Show Healthy U.S. Wine IndustryDtC shipments and winery hiring activity grow rapidly in March04.03.2015What's the Return on Winery Social Media?Social media is a requisite for a successful brand, but the ROI is still elusive07.01.2014Wine Social Media Pays OffIndustry leaders discuss ROI at Wine Industry Technology Symposium