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April 2015 Data Released on 05.15.2015Invino, Last Bottle Push April Offers HigherTotal flash offers in April rose 21% compared to last year as Invino and Last Bottle Wines both made more than 100 offers for domestic wines. The two websites accounted for 40% of all offers in April and their wines included several high-priced Napa Valley cult favorites such as Screaming Eagle.
Flash Reseller Offers » Month 12 Months April 2015 554 21% 6,319 11% April 2014 459 5,706
Last Bottle Wines, which is based in Napa Valley and recently celebrated its fourth year of doing business, made three separate offers for three 750 ml bottles of Screaming Eagle. Bottles of the 2012 and 1999 vintage of the wine were each available for $1,999 but a 1997 vintage was offered at $3,695, which was the highest flash price in April. The website also had high-priced offers for Harlan Estate and Bryant Family Vineyard wines.
These high-priced wines are much more expensive than what’s normally available through flash websites. Nearly 60% of the total offers in the past 72 months had a flash price of less than $20, and wines with a flash price of $20 to $29 accounted for 21% of all the offers.
Flash websites appear to typically offer a wine at around half its retail price. In the same 72-month period, a quarter of all the offers had a discount of at least 40% and about a third were offered with a 50% discount or more. Only 1,568, or 9%, of the offers had a discount of less than 20%.
Last Bottle Wines not only had the most flash offers in April it also covered both ends of the flash price spectrum. The website offered a 2013 Chateau Ste. Michelle Riesling at a 50% discount for $6, which was the lowest priced flash offer.