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November 2014 Data Released on 12.15.2014Offers Climb Higher in NovemberThe total number of offers for domestic wines in November was 4% higher than a year ago bringing to an end a two-month trend of slightly lower offer totals. Flash websites made a total of 576 offers and were led by Last Call Wines, which had 113. Wired for Wine, which averages 35 offers held a special event that resulted in 106 offers for domestic wine and also helped drive the monthly total higher.
Flash Reseller Offers » Month 12 Months November 2014 576 4% 6,112 16% November 2013 552 5,254
In 2012 and 2013, the total number of offers in November and December were higher than in previous months of those years. December 2013’s total of 722 offers was the highest of that year and has been unsurpassed in 2014.
During the past 12 months ending in November 2014, the total offers per month also spiked in May (610 offers), August (601) and November (578). Each of these month’s totals were either 100 offers higher than the 12-month average of 500 or close to that level. A higher number of offers by Invino pushed the total higher in three of those months. In November, Invino had just 67 offers and the higher total can be attributed to Wired for Wine and Last Call Wines.
By wine type, the breakdown of offers has stayed relatively the same since Wines Vines Analytics first started tracking flash offers. Cabernet Sauvignon is the most popular followed by Pinot Noir. Chardonnay and Red Blends have occasionally switched the third place position but always remain well ahead of Zinfandel and other varietal wines by a healthy margin. In the “all other” category Sauvignon Blanc accounted for 112 of the 664 offers followed by Petite Sirah’s 77. While white Zinfandel may still account for a large share of off-premise retail shelves, flash sites made only one offer for the wine type in the past 12 months.