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May 2015 Data Released on 06.15.2015Flash Offers Gain in MayFlash websites made 9% more offers in May than last year with the total number of offers reaching 662. Invino made 243 offers, many of which came during a special Memorial Day sale, and the website accounted for 37% of all offers in May. Lot 18 made 33 offers of which 24 were for brands that the company developed and had produced at custom crush wineries.
Flash Reseller Offers » Month 12 Months May 2015 662 9% 6,371 7% May 2014 610 5,952
Napa County wines have always been popular offerings by flash websites, which sell wines online at a discount for a limited amount of time, and in the past 12 months they made 2,366 offers for Napa wines. Wines from Napa County accounted for 37% of all offers in this period. There were 727 more offers for Napa wines than Sonoma County wines, which had the second highest offer total at 1,639. Offers from Napa County in the past 12 months also increased by 636 or 37% compared to the 12 months ending in May 2014.
The highest priced flash offers are almost exclusively for Napa County wines, but nearly half, or 45%, of all of the Napa offers had flash prices of $19.99 or less. As one might expect, Cabernet Sauvignon and Red Blends, comprised of Bordeaux varieties, accounted for the majority of Napa County offers. Cabernet Sauvignon accounted for 36% or 851 of all offers. Flash websites offered 336 Pinot Noir wines from Napa County and that’s just three offers less than Sonoma County’s 339 offers for Pinots.