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October 2016 Data Released on 11.15.2016October Offers Up Over Previous Year, More Private Label OffersFlash resellers made 25 more offers in October than in the previous year, ending a four-month trend of dropping offer counts, but the 12-month total still trailed the previous year by 7%.
Flash Reseller Offers » Month 12 Months October 2016 466 6% 6,396 -7% October 2015 441 6,855
Wines Til Sold Out (WTSO) ran a one-day “stock up” sale in which it offered a new wine every 15 minutes. The wines were a mix of imports and domestics, and the website’s 78 offers was the second highest in October.
Nearly all (or 32 out of 33) of Lot18’s offers for domestic wines were for the company’s in-house brands. The flash reseller now operates a bonded winery, TR Wines, at a large custom-crush operation in Napa Valley. Lot18 has been offering its own wines under a variety of different brand names, since Wines Vines Analytics first started tracking offers in 2011. Those brands have begun to account for a larger share of the website's offers and that could be a result of the overall number of offers on the decline.
Red blends remain popular
Wines Vines Analytics focused on red blends this month, and the wine type continues to be popular. As the number of offers by flash resellers has fallen overall, the share of total offers for red blends has increased from 13% in 2014 to 15% in the past 12 months.
Since 2012 the number of red blend offers has grown 45% from 650 to 943. The growth in red blends only slowed from 2015 to this year as all offers declined. Sixty-five percent of all the red blends offered by flash resellers in the past 12 months had a flash price between $11 and $29.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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