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July 2012 Data Released on 08.15.2012

 

Summer Slow Down Comes with High-priced Offers

As the number of flash offers dipped slightly during the hot month of July, a few sites offered several high-priced bottles. The wines, all from Napa Valley, pushed Invino's average retail price for its offers to $147. Yet of the 5,226 total offers by flash sites in the past 12 months, 70% were for wines with an average retail price of less than $50. WinesVinesDATA recorded 413 offers in July, and the average flash price for those wines through the nine major sites was $34.

 

 

Flash Reseller Offers »	Month		12 Months
July 2011	339	22%
July 2012	413		5,127

 

 

 

 

 

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