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August 2012 Data Released on 09.14.2012Cab the Leader in Flash OffersCabernet Sauvignon is the most prevalent wine in the flash market and remained dominant throughout the past year. Even when the number of offers by flash sites for the wine dropped by 43% between December and January, Cabernet still maintained a healthy lead over Pinot Noir, which accounts for the second highest number of offers. During the past month, the nine major flash sites offered 380 wines from 254 unique wineries with an average discount of 34% and an average flash price of $27.59.
Flash Reseller Offers » Month 12 Months August 2012 438 21% 5,204 August 2011 361
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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