Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
August 2012 Data Released on 09.14.2012
 
Cab the Leader in Flash Offers
Cabernet Sauvignon is the most prevalent wine in the flash market and remained dominant throughout the past year. Even when the number of offers by flash sites for the wine dropped by 43% between December and January, Cabernet still maintained a healthy lead over Pinot Noir, which accounts for the second highest number of offers. During the past month, the nine major flash sites offered 380 wines from 254 unique wineries with an average discount of 34% and an average flash price of $27.59.
 
 
Flash Reseller Offers » Month   12 Months  
August 2012 438
21%
5,204  
August 2011 361  
     
 
 

Flash Offers By Varietal

Flash Bottle Price By Varietal

Flash Sites Compared For August

Flash Discounts For Russian River Sample For August

Flash Methodology

Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.

When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.

 
 
EXPORT AS PDF »
 
 
Related Articles:
03.02.2016
Wine Communications Group and BW166 Acquire Gomberg, Fredrikson & Associates Publications
Deal to strengthen Wines & Vines' influential industry data and analysis
11.13.2015
Surging Sales for Red Blend Wines
Red blends overtake Merlot; all other industry metrics stay positive
10.27.2015
Online Wine Sales Have Room to Grow
Other countries outpace United States for selling wine on the web
04.15.2015
Metrics Show Healthy U.S. Wine Industry
DtC shipments and winery hiring activity grow rapidly in March
04.03.2015
What's the Return on Winery Social Media?
Social media is a requisite for a successful brand, but the ROI is still elusive
 
Metrics Home    [Total U.S. Wine Sales]    Off-Premise Sales    Direct-to-Consumer    Winery Job Index    Flash Resellers    Winery Database    [Distributor Database]   
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »