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September 2012 Data Released on 10.15.2012

 

Wine Flash Discounts Drop Slightly

The average discounts for wines offered through flash sites dropped slightly in the past nine months compared to the same period in 2011. While the total number of offers is up by 50%, the average discount for most of the major varietal wines is down marginally. Only Zinfandel and Syrah stayed the same. The average discount for red blends slipped from 39% to 38% but its average sales price rose by 20% in 2012.

 

 

Flash Reseller Offers »	Month		12 Months
September 2011	427	11%
September 2012	476		5,253

 

 

 

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