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September 2012 Data Released on 10.15.2012Wine Flash Discounts Drop SlightlyThe average discounts for wines offered through flash sites dropped slightly in the past nine months compared to the same period in 2011. While the total number of offers is up by 50%, the average discount for most of the major varietal wines is down marginally. Only Zinfandel and Syrah stayed the same. The average discount for red blends slipped from 39% to 38% but its average sales price rose by 20% in 2012.
Flash Reseller Offers » Month 12 Months September 2012 476 11% 5,253 September 2011 427
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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