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October 2012 Data Released on 11.15.2012
 
Flash Offers for Less Than $20 on the Rise
In the past 12 months, the number of domestic wines offered by wine flash sites for less than $20 steadily increased to nearly 60% of all offers. Compared to the same 12-month period in 2011, total offers are up 40% from 3,242 to 5,252, but offers for wines less than $20 are up by 84%.
 
 
Flash Reseller Offers » Month   12 Months  
October 2012 440
9%
5,290  
October 2011 403  
     
 
 

Flash Sites Compared For October

Number of Flash Offers For Wines Priced Less Than $20

Flash Discounts For A Sample Of Mendocino County Wines Offered In October

In other flash news, the new Prince of Wine flash site debuted in October. Former wine blogger Walid Romaya turned his blog, Prince of Wine at princeofwine.com, into a daily discount site that offered 11 wines in October.

Wine Spies appointed an advisory board to help it "dramatically evolve the site and grow sales." Board members are linked by involvement in related wine businesses: Bill Hambrecht, a wine industry veteran and founder of the tech investment firm WR Hambrecht; Phil Hurst and Paul Dolan, the owners of Truett Hurst winery; and Dan Carroll, a former partner with the investment banking giant TPG.

Flash Methodology

Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.

When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.

 
 
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Metrics Home    Total U.S. Wine Sales    Off-Premise Sales    Direct-to-Consumer    Winery Job Index    Flash Resellers    Winery Database    Distributor Database   
 
 
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