Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
December 2012 Data Released on 01.15.2013
 
Wineries Continue to Enter Flash Market
Nearly four times as many wineries had wines offered through flash sites in December 2012 than in January 2011. The 382 unique, U.S. wineries with offers in December 2012 represented the highest monthly total since WinesVinesDATA first started tracking flash offers. Flash sites have continued to stay popular with wineries looking to clear out inventory quickly as well as take advantage of the sites' email lists of prospective customers.
 
 
Flash Reseller Offers » Month   12 Months  
December 2012 573
5%
5,402
35%
December 2011 547 3,990
     
 
 

 Flash Sites Compared For December

Unique US Wineries With Offers

Flash Discounts For Cabernet Saugvignon Sample Offered In December

In other flash news, Lot 18 announced it would lay off 25 employees and is shifting from being just a flash site to operating a wine club. A spokesman for the company said Lot 18’s current customers would continue to receive the same selection of wines, and the club would complement its flash offers. Lot 18 had once led the flash market by offers but has since slipped behind Invino and Wines Til Sold Out.

Cellar Angels announced a flat fee of $10 for all ground shipping, regardless of the size of wine order. Salon.com and The Wine Spies announced a partnership for an online wine store that will offer a wine picked by The Wine Spies every day.

 
 
EXPORT AS PDF »
 
 
Related Articles:
11.13.2015
Surging Sales for Red Blend Wines
Red blends overtake Merlot; all other industry metrics stay positive
10.27.2015
Online Wine Sales Have Room to Grow
Other countries outpace United States for selling wine on the web
04.15.2015
Metrics Show Healthy U.S. Wine Industry
DtC shipments and winery hiring activity grow rapidly in March
04.03.2015
What's the Return on Winery Social Media?
Social media is a requisite for a successful brand, but the ROI is still elusive
07.01.2014
Wine Social Media Pays Off
Industry leaders discuss ROI at Wine Industry Technology Symposium
 
Metrics Home    [Total US Wine Sales]    Off-Premise Sales    Direct-to-Consumer    Winery Job Index    Flash Resellers    Winery Database    [Distributor Database]   
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »