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December 2012 Data Released on 01.15.2013Wineries Continue to Enter Flash MarketNearly four times as many wineries had wines offered through flash sites in December 2012 than in January 2011. The 382 unique, U.S. wineries with offers in December 2012 represented the highest monthly total since WinesVinesDATA first started tracking flash offers. Flash sites have continued to stay popular with wineries looking to clear out inventory quickly as well as take advantage of the sites' email lists of prospective customers.
Flash Reseller Offers » Month 12 Months December 2012 573 5% 5,402 35% December 2011 547 3,990
In other flash news, Lot 18 announced it would lay off 25 employees and is shifting from being just a flash site to operating a wine club. A spokesman for the company said Lot 18’s current customers would continue to receive the same selection of wines, and the club would complement its flash offers. Lot 18 had once led the flash market by offers but has since slipped behind Invino and Wines Til Sold Out.
Cellar Angels announced a flat fee of $10 for all ground shipping, regardless of the size of wine order. Salon.com and The Wine Spies announced a partnership for an online wine store that will offer a wine picked by The Wine Spies every day.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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