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January 2013 Data Released on 02.14.2013Cabernet, Pinot Noir Continue to Lead Flash OffersCabernet continues to be king in the flash segment, but the websites do offer a small number of lesser-known varietal wines like Alicante Bouschet and Vignoles.
Flash Reseller Offers » Month 12 Months January 2012 388 -1% 4,226 28% January 2013 383 5,397
In the past 12 months, WinesVinesDATA collected 5,387 offers for domestic wines by flash sites of which 1,435 or 27% were for Cabernet Sauvignon. Pinot Noir came in at second with 944 offers or 17% of the total and there were 678 offers for red blends. Aside from the major varietals and wine types such as sparkling or Rosé, Flash sites offered 134 wines made with 37 different varieties.
Flash offers were down slightly year to year for January, primarily due to Lot 18, which once led the channel, posting fewer offers as it changes its business model to more of a wine club. The website posted 293 fewer offers in 2012 than it did in 2011.
In January, flash sites offered 383 wines from 282 unique wineries. Of those offers, 100 were for Cabernet Sauvignon and 64 were from Napa Valley. The average retail price for a bottle of Napa Valley Cabernet offered in January was $86.92 and the average flash price was $65.18, for an average discount of 25%.
WinesVinesDATA is tracking a new flash site, Good Juice Direct, www.goodjuicedirect.com. The company is based in Seattle and offers three different wines every day. In January, the company made two offers for domestic wines with an average flash price of $31.49.