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January 2013 Data Released on 02.14.2013Cabernet, Pinot Noir Continue to Lead Flash OffersCabernet continues to be king in the flash segment, but the websites do offer a small number of lesser-known varietal wines like Alicante Bouschet and Vignoles.
Flash Reseller Offers » Month 12 Months January 2013 383 -1% 5,397 28% January 2012 388 4,226
In the past 12 months, WinesVinesDATA collected 5,387 offers for domestic wines by flash sites of which 1,435 or 27% were for Cabernet Sauvignon. Pinot Noir came in at second with 944 offers or 17% of the total and there were 678 offers for red blends. Aside from the major varietals and wine types such as sparkling or Rosé, Flash sites offered 134 wines made with 37 different varieties.
Flash offers were down slightly year to year for January, primarily due to Lot 18, which once led the channel, posting fewer offers as it changes its business model to more of a wine club. The website posted 293 fewer offers in 2012 than it did in 2011.
In January, flash sites offered 383 wines from 282 unique wineries. Of those offers, 100 were for Cabernet Sauvignon and 64 were from Napa Valley. The average retail price for a bottle of Napa Valley Cabernet offered in January was $86.92 and the average flash price was $65.18, for an average discount of 25%.
WinesVinesDATA is tracking a new flash site, Good Juice Direct, www.goodjuicedirect.com. The company is based in Seattle and offers three different wines every day. In January, the company made two offers for domestic wines with an average flash price of $31.49.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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