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February 2013 Data Released on 03.15.2013Bargain Offers Lead Flash SegmentFlash retailers are living up to their claims of offering wines at discount prices. In the past 12 months through February, a quarter of the 5,366 wines offered had a flash price of less than $14.99. Adding in offers for wines less than $20; the share of value wines grew to 51%. The $20 to $30 segment accounted for 25% of all offers, but at prices higher than $30 the number of offers plummets.
Flash Reseller Offers » Month 12 Months February 2012 416 -7% 4,494 19% February 2013 385 5,366
Compared to the data for the 12 months through February of 2012, flash sites are offering more wines for less than $20. That segment’s share of total offers grew from 45% to 51%. Only wines priced over $50 saw an increase of 369 to 484 offers that resulted in that segment’s share growing from 8% to 9%. The number of offers for wines priced $30 to $50 stayed flat compared from 2012 to 2013.