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February 2013 Data Released on 03.15.2013
 
Bargain Offers Lead Flash Segment
Flash retailers are living up to their claims of offering wines at discount prices. In the past 12 months through February, a quarter of the 5,366 wines offered had a flash price of less than $14.99. Adding in offers for wines less than $20; the share of value wines grew to 51%. The $20 to $30 segment accounted for 25% of all offers, but at prices higher than $30 the number of offers plummets.
 
 
Flash Reseller Offers » Month   12 Months  
February 2013 385
-7%
5,366
19%
February 2012 416 4,494
     
 
 

Compared to the data for the 12 months through February of 2012, flash sites are offering more wines for less than $20. That segment’s share of total offers grew from 45% to 51%. Only wines priced over $50 saw an increase of 369 to 484 offers that resulted in that segment’s share growing from 8% to 9%. The number of offers for wines priced $30 to $50 stayed flat compared from 2012 to 2013.

Flash Number Of Offers And Dollar Share By Price Segment

Flash Discounts For Sample Zinfandels Offered In February

Flash Sites Compared For February

 
 
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