Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesData  
 
March 2013 Data Released on 04.15.2013
 
Flash Site Offers of Domestic Wines Grow 13% Annually
The total number of offers for domestic wines by flash resellers continues to grow year to year but March did see a small drop in offers. Invino had the most offers in March with 69 from 59 unique wineries. The average flash price for wines proffered by Invino was $19.87. WinesVinesDATA is now tracking 18 web sites offering flash sales. The average retail price for wines offered from all 18 is $41.53 with an average flash price of $27.36, a 34% discount.
 
 
Flash Reseller Offers » Month   12 Months  
March 2012 427
-7%
4,706
13%
March 2013 396 5,335
     
 
 

Wine Woot had the most diverse selection of wines in the past 12 months. Compared to the five other major sites with the most offers, Wine Woot posted 317 offers, or nearly half of its total offers, for wines like Grenache or less popular major varietals like Merlot and Syrah.

The most popular wine in the flash segment, Cabernet Sauvignon, accounted for just 15% of Wine Woot's offers. Wines Til Sold Out, on the other hand, offered 251 Cabs, 125 red blends and 116 Pinot Noirs with just 99 offers, or 14% of its total, for less popular wines.

Invino offered a high number of Cabernet and Pinot, but the site also had 308 offers for other varieties.  Cabernet, Pinot Noir and red blends accounted for 57% of the 5,333 total offers in the past 12 months by all flash sites.

Number Of Offers By Type Of Wine From Leading Flash Resellers

Flash Discounts For Sample From CAs Central Coast In March

Flash Sites Compared For March

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
01.01.2013

The Future of Flash

As the wine industry emerges from recession, online retailers stay bullish

11.01.2012

Wine Woot Driven by Fans and Critics

Early player in the flash market looks to stand out through online interaction

 
Metrics Home           Off-Premise Sales           Direct-to-Consumer           Winery Job Index           Flash Resellers           Winery Database          
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.