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May 2013 Data Released on 06.13.2013Drop in Domestic Flash Offers as Lot18 Changes FocusCompared to May 2012, total domestic flash offers fell by 11%--the largest drop since WinesVinesDATA began tracking offers. Total offers in the past month came to 364, which is 44 less than the same period last year.
Flash Reseller Offers » Month 12 Months May 2013 364 -11% 5,276 7% May 2012 408 4,924
Changing Leaders of the Flash Pack
The number of total offers has been slipping since January, when New York-based Lot18 announced it would be transitioning away from flash sales to operate a wine club. Lot18 was once one of the top websites in the flash segment by total offers. In May 2011 the company had 70 offers, but in the past month it only had 20.
Invino had jumped to the front of the pack when Wines & Vines first included it in The Flash Report in October 2011. The website has since led the flash segment by offers, owing primarily to special offer events, which can send its offer total soaring. In December 2012, for example, Invino made 207 offers, which accounted for a little more than a third of that month’s total offers by all flash sites.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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