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June 2013 Data Released on 07.15.2013Flash Offers Continue to SlipTotal flash offers for domestic wines fell 21% in June compared to June 2012. While the total number of offers in the past 12 months is still higher than the same period in 2012, that growth has become steadily smaller as the number of total offers has declined in recent months.
Flash Reseller Offers » Month 12 Months June 2013 387 -21% 5,173 2% June 2012 490 5,053
The total number of page views for the major flash websites declined from December to May. WinesVinesDATA receives page view numbers from the web data firm Compete. Wine Woot, a subsidiary of Amazon and part of the greater Woot retail site, attracted nearly 750,000 page views in December 2012 making it the most-visited flash site by far. Yet by May 2013, Wine Woot’s total views had shrunk to 216,000, slightly less than WTSO’s total of 222,000.
Page view totals, however, don’t equate with the number of flash offers. While Invino is the leading site by number of offers, it accounts for a relatively low rate of page view traffic, with an average of 150,000 per month.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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