Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesAnalytics    
 
July 2013 Data Released on 08.15.2013
 
Decline in Flash Offers Slows
A steady decline that began in January of the monthly total of flash offers for domestic wines abated somewhat in July with total offers only 11 less than in 2012. Invino accounted for more than a quarter of the total domestic wine offers with 111, which is more than double what the website offered in June.
 
 
Flash Reseller Offers » Month   12 Months  
July 2013 402
-3%
5,162
1%
July 2012 413 5,127
     
 
 

Unique Wineries with Offers
The number of unique domestic wineries offering wines through flash sites in the past six months of 2013 is also higher than for the same period in 2012. So far this year, 2,045 wineries have offered wines compared to 1,964 last year.

Number Of Unique Wineries With Flash Offers

Most Flash Wines from California
Looking at offers by winery location, Napa and Sonoma account for 65% of the offers this year, which is down from 71% in 2012. When including offers from the other regions of California, however, the Golden State is the source for 87% of all the wines offered through flash sites this year. Offers for wines from New York wineries, while still a tiny percentage of the total, rose from 7 in 2012 to 36 this year and flash sites also offered 42 more Washington wines this year.

Summary of Flash Otters by State

Flash Sites Compared For July

Flash Discounts For Sample of Sonoma County Wines Offered in July

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
11.13.2015

Surging Sales for Red Blend Wines

Red blends overtake Merlot; all other industry metrics stay positive

10.27.2015

Online Wine Sales Have Room to Grow

Other countries outpace United States for selling wine on the web

04.15.2015

Metrics Show Healthy U.S. Wine Industry

DtC shipments and winery hiring activity grow rapidly in March

04.03.2015

What's the Return on Winery Social Media?

Social media is a requisite for a successful brand, but the ROI is still elusive

07.01.2014

Wine Social Media Pays Off

Industry leaders discuss ROI at Wine Industry Technology Symposium

 
Metrics Home    [Total US Wine Sales]    Off-Premise Sales    Direct-to-Consumer    Winery Job Index    Flash Resellers    Winery Database    [Distributor Database]   
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »