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September 2013 Data Released on 10.14.2013Surge in Flash Offers Fueled by InvinoA special Labor Day sales event by leading flash reseller Invino contributed to a 17% increase in total offers of domestic wines by wine flash sales sites in September. The 559 offers made by all flash resellers monitored by Wines Vines Analytics topped the 476 in September 2012 and was the highest monthly total in 2013 so far.
Flash Reseller Offers » Month 12 Months September 2013 559 17% 5,173 -2% September 2012 476 5,253
Invino’s 201 offers for wines from 126 unique U.S. wineries represented 36% of the total offers, while Last Call Wines — the site with the second highest total offers — accounted for only 13% of the total with 74 offers. Special events by Invino regularly trigger significant spikes in the number of flash offers. A June Wines Vines Analytics report found that in a 12 month period the website’s total offers would often double from month to month because of special events.
Pinot Noir Popular in the Flash Segment
While Cabernet Sauvignon is the most prevalent wine on flash sites, Pinot Noir is usually second in total number of offers although red blends have taken the second spot a few times in the past.
In the past 12 months, there have been 959 offers for domestic Pinot Noir wines or 18.5% of the 5,171 total offers by all the flash resellers. Almost all of these Pinots, or 81%, came from California and nearly half of those wines were offered by wineries in Sonoma County, although Napa County wineries accounted for 197 Pinot offers.
Oregon, the other leading source of U.S. Pinot Noir had 143 offers and 94 of those were wines made by Yamhill County wineries.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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