Wines & Vines Home
   
 
Welcome Guest
LOGIN |  CREATE ACCOUNT
 
Wine Industry Metrics   Please select:
  
  METRICS EMAIL SIGN UP »
WinesVinesData  
 
December 2013 Data Released on 01.15.2014
 
Offers up in December, More Wineries Making Offers
Flash offers continued to climb as 2013 came to an end. In December, flash websites made 722 offers for domestic wines. That total was 26% higher than in December of 2012 and brought the 12-month total to virtually the same level as 2012 as well.
 
 
Flash Reseller Offers » Month   12 Months  
December 2012 573
26%
5,402
0%
December 2013 722 5,403
     
 
 

The monthly totals of flash offers stayed below the previous year from January through September 2013, when that trend reversed and offer counts stayed up through the end of the year. Invino led the surge in offers with 244 in December, which is more than double the 90 offers by Wired For Wine and 84 offers by Last Call Wines, which had the second-highest offer counts.

Number of Wineries with Flash Offers
The monthly average of U.S. wineries offering wines through flash sites has increased each year since Wines Vines Analytics first started tracking offers. In 2011 the average was 244, which grew to 296 in 2012 and 315 during the past year.

Unique US Wineries With Flash Offers 2011-2013

December was the most active month from the past three years, with 450 different wineries making flash offers. In February 2011, only 114 wineries offered wines on flash sites, the lowest total in the past three years.

The total number of wineries with offers through flash sites in 2013 was 1,062, or 14% of all U.S. wineries. In 2011 the total was 960, and in 2012 it was 1,048.  

Flash Sites Compared For December

Flash Discounts For A Sample Of Washington Wines Offered In December

 
 
EXPORT AS PDF »
 
 
Related Articles:
 
 
 
 
01.01.2013

The Future of Flash

As the wine industry emerges from recession, online retailers stay bullish

11.01.2012

Wine Woot Driven by Fans and Critics

Early player in the flash market looks to stand out through online interaction

 
Metrics Home           Off-Premise Sales           Direct-to-Consumer           Winery Job Index           Flash Resellers           Winery Database          
 
 
SUBSCRIBE TO WINES & VINES PRINT EDITION »
CONTACT OUR EDITORIAL STAFF »


 
Wines & Vines Home
 
866.453.9701 | 415.453.9700 | Fax: 415.453.2517
65 Mitchell Blvd., Ste. A San Rafael, CA 94903
info@winesandvines.com
 
 





Home  |  About Us  |  Editors  |  Subscribe  |  Print Edition  |  Digital Edition

Advertise  |  Site Map  |  Contact Us  |  Privacy Policy
 
 
Copyright © 2001-2014 by Wine Communications Group, Inc. All Rights Reserved.
No material may be reproduced without written permission of the Publisher.
Wines&Vines does not assume any responsibility for any unsolicited manuscripts or materials.