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December 2013 Data Released on 01.15.2014Offers up in December, More Wineries Making OffersFlash offers continued to climb as 2013 came to an end. In December, flash websites made 722 offers for domestic wines. That total was 26% higher than in December of 2012 and brought the 12-month total to virtually the same level as 2012 as well.
Flash Reseller Offers » Month 12 Months December 2013 722 26% 5,403 0% December 2012 573 5,402
The monthly totals of flash offers stayed below the previous year from January through September 2013, when that trend reversed and offer counts stayed up through the end of the year. Invino led the surge in offers with 244 in December, which is more than double the 90 offers by Wired For Wine and 84 offers by Last Call Wines, which had the second-highest offer counts.
Number of Wineries with Flash Offers
The monthly average of U.S. wineries offering wines through flash sites has increased each year since Wines Vines Analytics first started tracking offers. In 2011 the average was 244, which grew to 296 in 2012 and 315 during the past year.
December was the most active month from the past three years, with 450 different wineries making flash offers. In February 2011, only 114 wineries offered wines on flash sites, the lowest total in the past three years.
The total number of wineries with offers through flash sites in 2013 was 1,062, or 14% of all U.S. wineries. In 2011 the total was 960, and in 2012 it was 1,048.
Wines Vines Analytics’ research team captures flash offer details for hundreds of domestic wine offers each week. The team monitors offers presented through 17 flash reseller sites every day of the year. Each offer is reviewed and tied to the source winery, and the specific details are recorded in a database of flash offers.
When flash websites hold special events with a high number of offers, Wines Vines Analytics monitors the site closely, often capturing a new offer every few minutes. At the close of each month, the offers are reviewed for accuracy, and the findings are reported by Wines & Vines’ editorial staff for the current month along with time-series comparisons of pricing, winery size and wine types.
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