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December 2013 Data Released on 01.15.2014Offers up in December, More Wineries Making OffersFlash offers continued to climb as 2013 came to an end. In December, flash websites made 722 offers for domestic wines. That total was 26% higher than in December of 2012 and brought the 12-month total to virtually the same level as 2012 as well.
Flash Reseller Offers » Month 12 Months December 2012 573 26% 5,402 0% December 2013 722 5,403
The monthly totals of flash offers stayed below the previous year from January through September 2013, when that trend reversed and offer counts stayed up through the end of the year. Invino led the surge in offers with 244 in December, which is more than double the 90 offers by Wired For Wine and 84 offers by Last Call Wines, which had the second-highest offer counts.
Number of Wineries with Flash Offers
The monthly average of U.S. wineries offering wines through flash sites has increased each year since Wines Vines Analytics first started tracking offers. In 2011 the average was 244, which grew to 296 in 2012 and 315 during the past year.
December was the most active month from the past three years, with 450 different wineries making flash offers. In February 2011, only 114 wineries offered wines on flash sites, the lowest total in the past three years.
The total number of wineries with offers through flash sites in 2013 was 1,062, or 14% of all U.S. wineries. In 2011 the total was 960, and in 2012 it was 1,048.