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April 2014 Data Released on 05.15.2014
 
Offers Stay up With Most Wines Priced Less Than $20
Flash offers for domestic wines in April were 4% higher than the total in April 2013 continuing a trend of a high rate of offers in 2014. Last Bottle Wines held a special "marathon sale" in late April that drove its total offer count to 62 and its average retail price to $79. April's total was just slightly less than in March.
 
 
Flash Reseller Offers » Month   12 Months  
April 2014 459
4%
5,706
7%
April 2013 440 5,320
     
 
 

The flash market is still dominated by offers for wines with flash prices of less than $20. In the past 12 months from May 2013 to April 2014, 60%, or 3,417 of the 5,708 offers for domestic wines, had flash prices of less than $20. Of the offers for less than $20, about eight out of every ten wines had a flash price between $11 and $19.99.

Flash Offers by Price Segment

Compared to the 12-month period of May 2012 to April 2013, the number of offers for less than $20 grew by 25%. The increase in offers for wines priced less than $20 came with a decrease in the number of offers for wines with flash prices of $20 to $29.99. The number of high-priced flash offers for wines, or those higher than $30, stayed relatively the same and accounted for about the same percentage of total offers.

The breakdown of offers for less than $20 also stayed relatively the same in the past 12 months compared to the same period a year earlier. About half of the offers for less than $20 are for wines with flash prices of $15 to $19.99, and roughly 35% are for wines with flash prices of $11 to $14.99.

Flash Sites Compared For April

Flash Discounts for a Sample of Non-Chardonnay White Wines offered in April

 

 

 

 
 
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