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March 2014 Data Released on 04.14.2014
 
March Metrics Reflect Thriving Wine Industry; DtC Sales Up 20%
A thriving U.S. wine industry was reflected in the Wine Industry Metrics for March, with a 20% monthly gain in direct-to-consumer sales as the most dramatic indicator. This monthly increase also raised the 12-month growth rate to 10% from 7% in February. Off-premise sales grew 5% for the month and stayed on a steady 12-month track of 7% growth. The Winery Job Index grew by 20% over last March and reached its highest point since it was created by Winejobs.com.
 
 
Off-Premise Sales » Month   12 Months  
March 2013 $546 million
5%
$6,988 million
7%
March 2014 $572 million $7,451 million
     
Direct-to-Consumer Shipments » Month   12 Months  
March 2013 $177 million
20%
$1,483 million
10%
March 2014 $213 million $1,634 million
     
Winery Job Index » Month   12 Months  
March 2013 253
15%
166
27%
March 2014 292 210
     
 
Data sources: IRI, ShipCompliant, winejobs.com
 
 



 

 
 
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