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December 2014 Data Released on 01.15.2015
 
Key Wine Industry Economic Indicators Finish 2014 Higher
Single-digit growth in off-premise sales and double-digit growth in both direct-to-consumer sales and the Winery Job Index characterized the 2014 year-end metrics. DtC shipments experienced a 2014 rate of growth of 15% and passed $1.8 billion in value. The Winery Job Index rose by 14%, a difficult feat after growing by 27% in 2013. Off-premise sales rose, too, but their rate of growth has slowed.
 
 
Off-Premise Sales » Month   12 Months  
December 2014 $776 million
3%
$7,866 million
5%
December 2013 $755 million $7,470 million
     
Direct-to-Consumer Shipments » Month   12 Months  
December 2014 $166 million
14%
$1,820 million
15%
December 2013 $145 million $1,576 million
     
Winery Job Index » Month   12 Months  
December 2014 155
27%
229
14%
December 2013 122 200
     
 
Data sources: IRI, ShipCompliant, winejobs.com
 
 

 

 

 
 
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