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July 2012 Data Released on 08.15.2012

 

Growth in All Three Metrics

Our three major metrics for the wine industry economy rose in July. The Winery Job Index showed startling growth in winery hiring activity as the harvest approached. Off-premise sales stayed steady at 7% growth and direct-to-consumer shipments grew, too, though at a lower rate than the past 12 months.

 

 

Off-Premise Sales »	Month		12 Months
July 2011	$348 million	7%	$4,533 million	7%
July 2012	$371 million		$4,860 million
Direct-to-Consumer Shipments »	Month		12 Months
July 2011	$47 million	4%	$1,229 million	10%
July 2012	$49 million		$1,355 million
Winery Job Index »	Month		12 Months
July 2011	157	40%	128	23%
July 2012	220		157

 

Data sources: IRI, ShipCompliant, winejobs.com

 

 

 

 

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