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August 2012 Data Released on 09.14.2012

 

August Data Show Strong Wine Economy

A strong domestic wine economy is reflected in retail sales, direct-to-consumer sales and winery hiring activity. Retail sales rose 8% over August 2011 while DtC sales grew 6%. Winery hiring activity was up 19% as the 2012 crush began.

 

 

Off-Premise Sales »	Month		12 Months
August 2011	$338 million	8%	$4,557 million	7%
August 2012	$363 million		$4,885 million
Direct-to-Consumer Shipments »	Month		12 Months
August 2011	$52 million	6%	$1,235 million	10%
August 2012	$55 million		$1,358 million
Winery Job Index »	Month		12 Months
August 2011	152	19%	129	24%
August 2012	181		160

 

Data sources: IRI, ShipCompliant, winejobs.com

 

 

 

 

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