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September 2012 Data Released on 10.15.2012
 
DtC Shipments Soar in September, Store Sales Up, Too
Direct-to-consumer shipments enjoyed a month of swiftly increasing sales as the most popular time of year for wineries to ship arrived. Sales made their seasonal leap and they also improved on September 2011 by 36%. The news for U.S. wine sales in stores was good, too, growing 7% from a year ago. A substantial drop in the Winery Job Index during the short month of 19 business days was the only negative movement in our Wine Industry Metrics for September.
 
 
Off-Premise Sales
IRI Channels »
Month   12 Months  
September 2012 $377 mil
7%
$4,954 mil
7%
September 2011 $354 mil $4,647 mil
     
Direct-to-Consumer Shipments » Month   12 Months  
September 2012 $133 mil
36%
$1,394 mil
11%
September 2011 $97 mil $1,259 mil
     
Winery Job Index » Month   12 Months  
September 2012 109
-20%
157
18%
September 2011 136 133
     
 
Data sources: bw166.com, IRI, ShipCompliant, winejobs.com
 
 

Metrics Indicators September 2012

 
 
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