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September 2012 Data Released on 10.15.2012

 

DtC Shipments Soar in September, Store Sales Up, Too

Direct-to-consumer shipments enjoyed a month of swiftly increasing sales as the most popular time of year for wineries to ship arrived. Sales made their seasonal leap and they also improved on September 2011 by 36%. The news for U.S. wine sales in stores was good, too, growing 7% from a year ago. A substantial drop in the Winery Job Index during the short month of 19 business days was the only negative movement in our Wine Industry Metrics for September.

 

 

Off-Premise Sales »	Month		12 Months
September 2011	$354 million	7%	$4,647 million	7%
September 2012	$377 million		$4,954 million
Direct-to-Consumer Shipments »	Month		12 Months
September 2011	$97 million	36%	$1,259 million	11%
September 2012	$133 million		$1,394 million
Winery Job Index »	Month		12 Months
September 2011	136	-20%	133	18%
September 2012	109		157

 

Data sources: IRI, ShipCompliant, winejobs.com

 

 

 

 

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